PR & Communications

PR & Communications Archives

Yarra Valley Smaller Wineries Association launches online marketplace

The new marketplace offers a selection of sparkling, white, rose and red wines from Yarra Valley Smaller Winery Associat...

Busting PR myths for small businesses

The media industry has been wrapped in misconceptions and assumptions for a long time, and how far do misconceptions go?...
CX, success, personal experience

Three ways small businesses can deliver outstanding CX as their business grows

Especially during the pandemic, , customers expectations continue to rise, putting pressure on businesses to invest in c...
success

Five ways small businesses can supercharge their success in 2022

The future is tech-based, so if you’re still performing finance-related tasks manually, it's time to make the switch and...
personalisation, customer service, corporate clients

How can personalisation drive the next wave of growth and sustenance for start-ups?

Personalisation can improve retention, increase page views, and boost revenue but its biggest benefit is creating a bett...

How to plan your video marketing content

Knowing exactly who you are creating video content for, why and how you are going to do it, will help you to feel more c...
campaign

Social media marketing trends for 2022

Stories are a very effective way to engage with customers as people don’t want to miss out on something that has time co...

Why small businesses need to have surveys in their marketing arsenal

Any insights gleaned from data conducted from surveys can give your business, brand and product the edge against your co...
digital communication

How to reach eager shoppers and boost online holiday sales with email marketing

As an extremely cost-effective channel for most small businesses, email marketing provides a convenient way to reach eag...

The Goldilocks Syndrome on LinkedIn – what, how and why

Whether using LinkedIn for business generation and branding or just a place holder, a robust presence is vital, particul...