PR & Communications
FollowPR & Communications Archives
Don’t get sucked into “shiny object syndrome”
Going back over your marketing strategy when a new update becomes the IT thing is a good way to see if this update will ...
How to be proactive and pitch your news directly to the media –Part 1
Journalists and PR practitioners share their top tips on how small businesses can perfect their pitch to get media expos...
Life after Facebook: strategic marketing questions SMEs should consider
Recent issues with Facebook should make SMEs reconsider their social media marketing strategies and have a second look a...
Eight unexpected email challenges and how to fix them – Part 1
Despite email’s proven popularity and effectiveness as a communications and marketing platform, it still presents challe...
What is a brand voice, and how do you find yours?
It's vital that you stand out and connect with your customers - your brand voice is a great way to build this connection...
Three must-do’s to build an engaging personal brand on Clubhouse
Clubhouse provides industry professionals with a unique opportunity to showcase their niche, and to collaborate and netw...
“Beauty isn’t as inclusive as you think it is”: Adore Beauty
Adore Beauty is spearheading a campaign to address the lack of inclusivity in its industry and creating more products fo...
Perfecting the art of effective customer communication in semi-remote work conditions
Communication is the single most important ingredient for a business for it to successfully manage a transition to remot...
Five simple ways small-business owners can build their personal brand and influence
Even with just limited resources, a small-business owner can harness their own skillsets to establish and grow their per...
Why you need to give your customers social proof
When we see social proof examples on social media we are more inclined to believe that brand because others have shown t...