PR & Communications

PR & Communications Archives

Do your brand values truly align with your target market?

Most businesses will have a core value or, at the very least, a vision that the owner(s) held when first starting up, th...

The surprising way to turn customers into raving fans

It is important that your small business stands out, retains your current customers, regains past customers, and develop...

How can small business get earned media?

The minute you look to make it about you or trying to sell a product or service you are no longer valid for earned media...
market, strategies

How can small businesses deploy big marketing strategies?

Your small businesses could have the best product or service in the market, but if you can't effectively and strategical...

Expert expectations – are they killing your business?

Branding is not just a logo - you need to think about your business, your why, who you want to help and your brand value...
customer service, customer satisfaction, loyalty

How to offer the uber-immediate customer experiences today’s consumers expect and demand

Today the average consumer reaches the stage of foot-tapping impatience if they haven't received a response to a message...

PR faux-pas: how not to annoy journalists

A journalist's mailbox is bombarded with hundreds of emails every day, and one wrong move can ensure that your pitch wil...
online marketing, marketers

Five digital marketing tactics for small businesses to follow in 2022

Research supports the assertion that that if your site includes video, it is 50 times more likely to generate organic se...

Why the traditional four P’s of marketing are only half the battle

It has become increasingly obvious that the more we discover about the human mind, the further we can build on existing ...

Red brain, green brain: how to use emotional advertising to drive sales

The most successful small businesses have learned the most effective form of advertising is emotion-centric and geared t...