PR & Communications

PR & Communications Archives

Eight essential PR hacks for small businesses looking to get into the media

It is a common misconception that doing your own PR is out of the realm of the capability of any new small business or s...

Powerful ways to market your business on a limited budget

Collaborating with a business related to your own industry is a great way for you to introduce your business to a whole ...

How an engaging social media presence will make your small business stand out from your rivals

Social media posts should contain a mixture of education, news and analysis, with the occasional offer thrown in. - humo...
produc

How COVID-19 has changed the way consumers choose businesses online

Almost 50 per cent of consumers are more likely to look at a local business’s Google listing before visiting it than the...
book, author

Why writing a book is good for business

The fast-paced nature of small business leaves little room for real reflection on what you’ve learned, or how it can sha...
hoteliers, accommodation, hospitality

How small accommodation businesses can take a long-term approach in unpredictable times

Social media has become a place for small accommodation providers to flex different aspects of their brand, from content...
digital PR

Six effective digital PR techniques to grow your brand

Digital PR focuses on building your brand credibility and enforcing customer trust through an impactful online presence....

Five ways to write an effective business award entry

When entering a business award ascertain what it is that you want the judges to know most and keep to that over-arching...
videos, DIY

Elevate DIY marketing campaign with hi-end video on a budget

When combining online video tools with social media, you can create marketing strategies that are easily accessible and ...

What is SMS Marketing, and how can you do it better?

In the modern Australian consumer marketplace, we expect to be reached where it’s convenient for us - and that means tex...