PR & Communications
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Eight essential PR hacks for small businesses looking to get into the media
It is a common misconception that doing your own PR is out of the realm of the capability of any new small business or s...
Powerful ways to market your business on a limited budget
Collaborating with a business related to your own industry is a great way for you to introduce your business to a whole ...
How an engaging social media presence will make your small business stand out from your rivals
Social media posts should contain a mixture of education, news and analysis, with the occasional offer thrown in. - humo...
How COVID-19 has changed the way consumers choose businesses online
Almost 50 per cent of consumers are more likely to look at a local business’s Google listing before visiting it than the...
Why writing a book is good for business
The fast-paced nature of small business leaves little room for real reflection on what you’ve learned, or how it can sha...
How small accommodation businesses can take a long-term approach in unpredictable times
Social media has become a place for small accommodation providers to flex different aspects of their brand, from content...
Six effective digital PR techniques to grow your brand
Digital PR focuses on building your brand credibility and enforcing customer trust through an impactful online presence....
Five ways to write an effective business award entry
When entering a business award ascertain what it is that you want the judges to know most and keep to that over-arching...
Elevate DIY marketing campaign with hi-end video on a budget
When combining online video tools with social media, you can create marketing strategies that are easily accessible and ...
What is SMS Marketing, and how can you do it better?
In the modern Australian consumer marketplace, we expect to be reached where it’s convenient for us - and that means tex...