PR & Communications

PR & Communications Archives

Spread the word: generating positive reviews for your small business

Why positive reviews are so important in giving your business the much-needed visibility and recognition that will drive...
Emails, business email

Eight unexpected email challenges and how to fix them – Part 2

Despite email’s proven popularity and effectiveness as a communications and marketing platform, it still presents challe...
world

The four trends driving businesses to get serious about brand storytelling

Storytelling is increasingly being a seen as a way for companies to show customers and employees that they share aligned...
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Don’t get sucked into “shiny object syndrome”

Going back over your marketing strategy when a new update becomes the IT thing is a good way to see if this update will ...

How to be proactive and pitch your news directly to the media –Part 1

Journalists and PR practitioners share their top tips on how small businesses can perfect their pitch to get media expos...

Life after Facebook: strategic marketing questions SMEs should consider

Recent issues with Facebook should make SMEs reconsider their social media marketing strategies and have a second look a...
Emails, business email

Eight unexpected email challenges and how to fix them – Part 1

Despite email’s proven popularity and effectiveness as a communications and marketing platform, it still presents challe...

What is a brand voice, and how do you find yours?

It's vital that you stand out and connect with your customers - your brand voice is a great way to build this connection...

Three must-do’s to build an engaging personal brand on Clubhouse

Clubhouse provides industry professionals with a unique opportunity to showcase their niche, and to collaborate and netw...

“Beauty isn’t as inclusive as you think it is”: Adore Beauty

Adore Beauty is spearheading a campaign to address the lack of inclusivity in its industry and creating more products fo...