PR & Communications

PR & Communications Archives

CX, success, personal experience

A better approach to solving problems

When a potential customer is in the process of deciding who to use or purchase from, they are going to choose the busine...

How to sell during a volatile economy

As buyers become more suspicious and reluctant to buy based on facts and others sales techniques, storytelling is becomi...

Why SMEs are the driving force behind the martech automation boom

Over the past decade, SMEs looking to get ahead have leveraged AI in business and marketing platforms to widen the gap i...

Refreshing your business on a budget: to revamp or rebrand?

When it comes to revamping, it’s important to know your audience - knowing who you’re talking to heavily influences what...

Three good marketing habits for small-business growth

Email marketing is a beast to behold, but don’t let that scare you off - on average email still generates $42 for every ...

Nine tips to nail your next virtual sales pitch

Whether you are making your sales pitch through a screen or in person, being yourself and being natural builds trust and...
award, young entrepreneurs, champion

Three reasons why you should enter small business award programs

Entering small business award programs have a spin-off benefit in that you get to comb through your business with fresh ...

Five steps for a successful start-up business marketing plan

You cannot build a marketing strategy without knowing who you will market to - putting yourself in your customer’s shoes...

Eight essential PR hacks for small businesses looking to get into the media

It is a common misconception that doing your own PR is out of the realm of the capability of any new small business or s...

Powerful ways to market your business on a limited budget

Collaborating with a business related to your own industry is a great way for you to introduce your business to a whole ...