PR & Communications

PR & Communications Archives

Q&A: The entrepreneurial lawyer bringing strata of expertise to help apartment owners

Amanda provides support and resources to apartment owners and property managers, helping them to better navigate the leg...
filmmaker, production

The five videos all small businesses should have

As a growing small business, the focus in your marketing is to build your reputation, expertise and experience and these...
laugh, humour

Five reasons to add a little humour to your social media posts

A self-deprecating joke or funny story can be the spoonful of sugar that helps the key information slide down while you ...

How to build an effective membership program

Membership programs can create security and profit for small businesses through the steady cashflow streams that they ca...
networking

Five networking tips when you’re feeling rusty

While it is important to learn at your pace, it is also crucial to get out as fast as you can so that others don't relea...
InstaTok

How to use the InstaTok method to bring your Instagram account back to life

Audiences are done with seeing perfect (see: fake) lives and instead want to connect with real people; a space where Tik...
Quality feedback brings success

Why understanding what your clients and customers are saying about you is key

With a simple survey and five really simple questions, it will allow people to talk about how they're feeling and rank y...

Nine steps for upselling in any small business

Upselling gives you the opprtunity to persuade your customers they have a reason to have something bigger and better tha...
influencers

How SMEs can leverage influencer marketing

You can utilise influencers to provide testimonials for your SME, building your social proof and showcasing it to a larg...

‘Provenance is our hero story’

At the micro-level, Lilly and Trevor go the extra mile with customer service to create what they described as "raving fa...