PR & Communications

PR & Communications Archives

social media video

How short-form content can take your small business to seven figures

Short-form video content offers increased brand visibility through its ability to swiftly capture attention in the digit...

ChatGPT prompts and hacks from successful founders

AI in marketing can lead to improved loyalty and growth for your business - start small with one or two strategies, meas...

How to build a big reputation for your small hospitality business

A venue may have the greatest menu in the city, but that counts for little if its guest experience doesn’t incentivise r...

How to leverage customer feedback to grow your business

More than anything else, setting up small businesses for success in today's market demands a keen ear for customer feedb...
Emails, business email, deliverability

Unlock the secret eCommerce weapon: how AI can skyrocket your email marketing revenue

It's time to level up your email marketing game and unlock the full potential of AI in your email marketing and customer...

Empowering emerging Australian brands: why PR matters

By offering tailored services and flexible pricing structures, PR firms democratise access to expertise.

Why perfectionism is hindering your marketing success

Start with good, improve so it's great, and improve further to ensure excellence – progress over perfection.
charismatic, public speaking

What to do when you have to promote your small business through public speaking

Before stepping onto the stage or in front of an audience, take the time to put pen to paper and clearly define the key ...

How to create a viral content calendar without damaging your brand

Create four or five content pillars, such as tips, case studies, or personal insights, representing the kind of content ...
User Generated Content

How small business can leverage UGC success in 2024

One strategy that small businesses can employ to stand out is to leverage UGC to address common objections consumers may...