PR & Communications

PR & Communications Archives

Emails, business email, deliverability

The importance of deliverability analytics during the holiday season

It's imperative to keep an eye on replies especially during the festive period, as they'll be a great indicator if you'r...
updates

Get social

How to use social media to grow your brand. It’s no secret that a large amount of the population uses social media to ac...
customer service, customer satisfaction, loyalty

Five ways to stellar customer service post-COVID

Businesses can restore some stability to their customer and client base through responsive, empathetic service and genui...
IP, IP Australia

A striking profile

As a business owner it’s important to build your business’s brand at the same time as you create content you own that wi...

Three ways to deliver an exceptional customer experience

All small-business owners should be investing regular time every week, if not daily, interacting with their customers or...

Top nine tips for writing a best-selling business book

Writing a book is as much about managing vast reams of content as it is about writing the content - it can get out of ha...

The power of referrals: how word-of-mouth marketing can accelerate your small business

It’s simple, but we all know if you don’t ask, you don’t get - some small-business owners don’t get recommended because ...
sins of customer service

How to re-engage with customers for a warm welcome

While lockdowns have eased across Australia and consumers are returning to stores, industry data shows that consumer hab...
market

Mix up your marketing

The success of your marketing strategy lies in your ability to attract customers, so it’s important to find and engage y...
videos, DIY

Video marketing for the SME

When deployed properly, video is the great equaliser for small businesses that do not have enough resources to mount a m...