PR & Communications

PR & Communications Archives

PR faux-pas: how not to annoy journalists

A journalist's mailbox is bombarded with hundreds of emails every day, and one wrong move can ensure that your pitch wil...
online marketing, marketers

Five digital marketing tactics for small businesses to follow in 2022

Research supports the assertion that that if your site includes video, it is 50 times more likely to generate organic se...

Why the traditional four P’s of marketing are only half the battle

It has become increasingly obvious that the more we discover about the human mind, the further we can build on existing ...

Red brain, green brain: how to use emotional advertising to drive sales

The most successful small businesses have learned the most effective form of advertising is emotion-centric and geared t...

Hit refresh – become an alien for a day

Pretending to be an "alien" may seem strange but it offers a a fresh set of open and honest perspectives on the world ar...
podcasts

Turning podcasts into video content

The right type of content, that tells your brand's story, that is engaging and relevant to the right target audience, ca...

How to leverage holidays and awareness days in digital media marketing

Taking advantage of holidays and awareness days can lead to increased customer interaction, lead generation and brand aw...
self-doubt

How I turned self-doubt as a university dropout into a global online business

Focusing on the things I really loved allowed me to actually scale my business and earn more than ever whilst maintainin...
carbon neutral

How to market your small business’s green credentials

Green credentials are about getting consumer trust so it important to be transparent and honest, so don't "oversell" you...

The best free marketing tools to enhance your business

Eye-catching visuals and a solid email database are the foundations of marketing campaigns and branding for any small b...