Marketing

Marketing Archives

Red brain, green brain: how to use emotional advertising to drive sales

The most successful small businesses have learned the most effective form of advertising is emotion-centric and geared t...

TikTok becoming the marketing tool of choice for young SME owners

An increasing number of SME owners are turning to social media, with 14 per cent more of them using Facebook, Instagram ...
shopping centres

Australians return to the malls despite a plunge in consumer confidence

Scentre Group’s portfolio occupancy remains strong at 98.7 per cent and demand from existing and new businesses looking ...

Aussie tech start-up humii is first online platform to bring mystery shopping into the 21st century

humii is centred around the humii score, which is calculated by aggregating results from the analysis of real people acr...

Australian Fashion Council unveils trademark for Aussie apparel

The new trademark will be a 'driving force' in building the industry’s growth trajectory to deliver substantial economic...

Hit refresh – become an alien for a day

Pretending to be an "alien" may seem strange but it offers a a fresh set of open and honest perspectives on the world ar...
podcasts

Turning podcasts into video content

The right type of content, that tells your brand's story, that is engaging and relevant to the right target audience, ca...

How to leverage holidays and awareness days in digital media marketing

Taking advantage of holidays and awareness days can lead to increased customer interaction, lead generation and brand aw...
Retail customer experience

Retail sales surge 9.4 per cent – but good times ‘could be short lived’

While March’s figures represented a 'phenomenal result', spending challenges loom during the months ahead as cost-of-liv...
self-doubt

How I turned self-doubt as a university dropout into a global online business

Focusing on the things I really loved allowed me to actually scale my business and earn more than ever whilst maintainin...