Marketing

Marketing Archives

podcasts, podcasting

Podcasts – hot or not?

2021 research reveals that 5.6 million Australians (26 per cent of the population) are weekly podcast listeners, a 53 pe...

Q&A: Exfoliating glove a helping hand to extraordinary growth

Despite initial challenges CheekyGlo managed to achieve remarkable growth thanks in part to successful promotion of the ...
videos, DIY

How to leverage video marketing to grow your brand (even if you don’t know how to make a video)

With your video content, clear messaging and measurable actions, you can publish content that will help increase your en...

The two sides of the publicity coin

Proactive publicity is usually all about the written pitch (called a media release), and it’s the #1 door opener for peo...
Google, SEO strategies, search engine optimisatiion

SEO: Searching for outcomes

SEO is important because most web traffic is driven by search engines - indeed, in Australia, 95 per cent of web traffic...

Retailers face uneven road to Christmas

The Victorian government has announced that bricks-and-mortar retailers will remain closed for at least another seven we...
holiday marketing

Critical considerations for your 2021 holiday marketing strategy

It’s never too early to begin thinking about your marketing strategy for the 2021 holiday season, especially for small b...
CX, success, personal experience

A better approach to solving problems

When a potential customer is in the process of deciding who to use or purchase from, they are going to choose the busine...
pack, packaging

Does your package deliver in seven seconds?

Despite the common misconception, custom, branded packaging is not expensive and is very much viable for small or emergi...
trademarks

Can Banksy teach us anything about keeping your trademark?

The real purpose of trademarks is to make sure there is no confusion by the buying public as to where their purchase has...