Marketing

Marketing Archives

Emails, business email, deliverability

The importance of deliverability analytics during the holiday season

It's imperative to keep an eye on replies especially during the festive period, as they'll be a great indicator if you'r...
updates

Get social

How to use social media to grow your brand. It’s no secret that a large amount of the population uses social media to ac...
customer service, customer satisfaction, loyalty

Five ways to stellar customer service post-COVID

Businesses can restore some stability to their customer and client base through responsive, empathetic service and genui...
Metaverse

How small businesses can embrace the “Metaverse”

With growing amounts of SMEs using Instagram and Facebook to generate brand awareness and sales, it’s reassuring they wi...

Shop Small campaign aims to accelerate small businesses’ recovery

Almost a third of Australia's small businesses say that without strong sales over the Christmas period they won’t be abl...
ideal customer

Why creating an ideal customer is more important than selling a service

While developing a business requires the creation of products and services to sell to a customer, what is even more impo...
post-pandemic, restrictions

Modest bounceback for small businesses on the back of easing of restrictions

"The latest Xero Small Business Index data highlights how it’s likely it will take a while for small businesses impacted...
campaign

An SME guide to optimising social media campaigns

Growth rate accounts for how all your metrics are performing across the board - overall, this is the biggest indicator o...
eCommerce tips, abandoned cart, e-commerce

Surge in online spending marks permanent shift toward eCommerce

Social media eCommerce has grown significantly in the past year, with the average Aussie is spending $35 a month via soc...
IP, IP Australia

A striking profile

As a business owner it’s important to build your business’s brand at the same time as you create content you own that wi...