Marketing

Marketing Archives

PR faux-pas: how not to annoy journalists

A journalist's mailbox is bombarded with hundreds of emails every day, and one wrong move can ensure that your pitch wil...
online marketing, marketers

Five digital marketing tactics for small businesses to follow in 2022

Research supports the assertion that that if your site includes video, it is 50 times more likely to generate organic se...

How Stockland pop-ups expand boutique’s portfolio

Having face-to-face conversations with businesses to learn more about their products, customers and shopping habits help...
brand

Building a legendary brand: lessons for business from the Ricky Stuart Foundation

Not-for-profits can present great case studies for small businesses on how to build trust, create a strong narrative or ...

Why the traditional four P’s of marketing are only half the battle

It has become increasingly obvious that the more we discover about the human mind, the further we can build on existing ...

Red brain, green brain: how to use emotional advertising to drive sales

The most successful small businesses have learned the most effective form of advertising is emotion-centric and geared t...

TikTok becoming the marketing tool of choice for young SME owners

An increasing number of SME owners are turning to social media, with 14 per cent more of them using Facebook, Instagram ...
shopping centres

Australians return to the malls despite a plunge in consumer confidence

Scentre Group’s portfolio occupancy remains strong at 98.7 per cent and demand from existing and new businesses looking ...

Aussie tech start-up humii is first online platform to bring mystery shopping into the 21st century

humii is centred around the humii score, which is calculated by aggregating results from the analysis of real people acr...

Australian Fashion Council unveils trademark for Aussie apparel

The new trademark will be a 'driving force' in building the industry’s growth trajectory to deliver substantial economic...