Marketing

Marketing Archives

fast pitch

How to be proactive and pitch your news directly to the media –Part 2

More top tips on building your brand by pitching news about your business to the media effectively.

Why and how small businesses need to diversify their marketing strategy

Why putting all your eggs in one or two marketing baskets is a dangerous strategy, especially for a small business.

How small businesses can navigate their way through the eCommerce labyrinth

Five top tips on tweaking your eCommerce offering and marketing so customers want to keep coming back and buy from you.

Spread the word: generating positive reviews for your small business

Why positive reviews are so important in giving your business the much-needed visibility and recognition that will drive...

Small businesses to see their names up in lights at this weekend’s footy

17 small businesses have won an advertising budget to promote themselves at this weekend's NRL and AFL games.
Emails, business email

Eight unexpected email challenges and how to fix them – Part 2

Despite email’s proven popularity and effectiveness as a communications and marketing platform, it still presents challe...

Would you like more customer loyalty? Here are four ways you can

Having a following of loyal customers gives you the option to get it wrong sometimes and still have them support you - n...
online marketing, marketers

Why SMEs need to be wary of unscrupulous digital marketing strategies post-JobKeeper

Social and paid marketing play a key role in acquiring customers but search engine results remain the best way to be fou...

Q&A: The organic pioneers still growing 30 years down the track

A 30-year-old business has seen exponential growth since the onset of COVID with customers looking to have organic produ...

Wine marketplace Vivino launches in Australia

Australian users of the Vivino app will now be able to buy local wines as well as continue to share ratings and recommen...