Marketing

Marketing Archives

The biggest ChatGPT mistakes you’re making in your business

While ChatGPT and similar AI tools offer huge opportunities for content creation, they are not a set-and-forget solution...

Six sales metrics your small business should analyse in 2024

The sales funnel is the journey a prospect takes from initial contact through to becoming a customer.

ARA predicts $400 million boost to Easter spending

Cementing Easter as a family celebration, the 18-34 age group will spend the most on sweets, totalling $800 million thro...

AI is the best solution for small-business marketing

Research reveals that 38 per cent of SMEs that have been using AI-powered marketing tools for more than a year say they ...
Brand loyalty

More Aussies taking advantage of loyalty programs

Consumers report that connection to a brand is the most important driver of loyalty, even more so than price.

As consumers return to offices, physical stores are eating into online sales

Around 45 per cent of the respondents said that they never purchased items at thrift stores, charity shops, marketplaces...
business confidence declining

Small businesses experiencing their largest decline since the pandemic

The Index's drop to 89 points in December is the largest single-month decline since April 2020, when the economy was ess...
media coverage, earned media

How to effectively pitch your small business to the media

Always ask the question, "What value can I provide to the reader?" before reaching out to the media, and lead with that ...

IMG names Australian Fashion Week’s 2024 Next Gen winners

The winners will also receive industry networking opportunities, exposure to Australian Fashion Week’s attending buyers.

Retail sales crept up in January, ABS data shows

Cafes, restaurants, and takeaway sales grew 2.5 per cent to $5.38 billion while food sales went up 1.9 per cent to $14.2...