Advertising

Advertising Archives

Five key SEO trends impacting small businesses in 2022

Consistently improving your site, producing quality content, and generating quality backlinks is what will put your busi...

Four post-pandemic digital marketing trends

As people seek more meaningful social interactions, we are seeing a shift from macro- to micro-communities on every soci...
conversion

How to increase sales leads for your business

An iflux of leads may show awareness and interest towards your business but this may not translate directly to more sale...
Brand loyalty

How retailers can engage with customers in the cookieless age of NFTs

If you can package up a great value proposition, whether it be a membership, subscription or punchcard program, customer...

In the online shopping era you need a better ad strategy

If you're paying to put ads in front of people, then you want to make sure you're not putting those ads in front of peop...
work wear

COVID uniform trends and what the future looks like 

When it comes to uniform trends moving forward, the freedom of self-expression and the prioritisation of comfort appears...
online marketing, marketers

Small businesses urged to be aware of consumer law around digital advertising

With online advertising currently accounting for 64 per cent of the market the advertising industry needs to ensure it f...
freelancers, HR, lead, JobKeeper, human skills, personalisation

How small businesses can make the most of personalisation

We are seeing a messaging overload that is forcing businesses to provide personalised content and experiences for their ...
discretionary spend

Targeting discretionary spend by your customers

The pandemic has brought forward a quantum shift from on-premise to online spend and elevated time and convenience buyin...

Do your brand values truly align with your target market?

Most businesses will have a core value or, at the very least, a vision that the owner(s) held when first starting up, th...