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Emails, business email, deliverability

The importance of deliverability analytics during the holiday season

It's imperative to keep an eye on replies especially during the festive period, as they'll be a great indicator if you'r...
campaign

An SME guide to optimising social media campaigns

Growth rate accounts for how all your metrics are performing across the board - overall, this is the biggest indicator o...
market

Mix up your marketing

The success of your marketing strategy lies in your ability to attract customers, so it’s important to find and engage y...
pics, photos,

How to take DIY pictures for your eCommerce store

Taking your own product photography will dramatically improve your eCommerce site and really set you apart from your com...
videos, DIY

Video marketing for the SME

When deployed properly, video is the great equaliser for small businesses that do not have enough resources to mount a m...
digital consumer

The new rules of today’s digital consumer

Today's consumers have high expectations, immediate demands, are self-sufficient and want an engaging omnichannel experi...
Gen Z

How Gen Z is informing SMEs’ digital strategies

The demands of Gen Z mean that digital interactions across the customer journey must be powered by responsive, modern te...
filmmaker, production

Top tips for engaging a video production company

Recent research reveals that 60 per cent of marketers are using video, proving that this is the marketing channel SMEs n...

Marketing or PR: which comes first for new businesses?

A holistic blend of digital PR, paid advertising, content marketing and SEO creates a sturdy foundation for a marketing ...
product, consumers

How COVID has changed the way consumers choose businesses online

For small businesses looking to stand out from the competition, appealing to contemporary consumers is a great opportuni...