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ACCC pursues businesses for misleading ads during Black Friday sales
The ACCC has gone after retailers who used misleading advertisements during the Black Friday sales, such as "up to" and ...
Word-of-mouth in, social media out: SMEs’ best marketing strategies revealed
Word of mouth is still the most popular form of marketing for small businesses, while social media – though still widely...
What is “lo-fi” marketing content, and why is it working for businesses?
Businesses are finding marketing success with "lo-fi content", as it is cheaper, quicker, and feels more authentic to au...
Actionable tips to cash in on this year’s holiday sales season
Although initial sales might come with slimmer margins, the long game is all about expanding your customer base.
How to tackle the holiday season with data-based learnings
Onine and brick-and-mortar businesses could leverage heightened consumer interest by deploying their most data-insightfu...
CommBank “loaning out” Matildas to SMEs
As part of the campaign, CommBank CommBank will shoulder the costs of marketing on behalf of the selected businesses and...
Meta ads tanking? Here’s how to turn things around
Here's how an SME branding specialist helped a small business whose Meta ad results were tanking.
Small cafes partner with Oatly on new campaign
Oat milk giant Oatly has partnered with small cafe businesses in Sydney and Melbourne on its new “Support Your Local Oat...
SMEs finding success with ads, research finds
68 per cent of SMEs said they currently spend on advertising, while 32 per cent that do not spend on advertising at all.
Small businesses set for a boost amid unified commerce lag
While recognition of unified commerce's importance is widespread among Australian retailers, actual adoption lags signif...