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Advertising Archives

age, JobKeeper, hiring, skill shortages

Small businesses struggling to recruit talent

Advertising costs equal almost a month of an average wage, which is a sore point for the majority of SMEs.
introvert, elevator pitch

Want more customers? Work on your elevator pitch

Often businesses get stuck in ‘what we do’, rather than ‘how we can help you?', looking at at their offering from the in...

Give your Christmas sales a cracker of a season with Stockland’s S Connect

In-centre shoppers are in the frame of mind to buy, meaning that Stockland's primary advertising media currency is capti...
AI, emerging technology, investments, generative AI

How small businesses can utilise AI in marketing, advertising and content creation

Learning to work with the new tools available at our disposal is a great way to play a much smarter game and ramp up you...
ad

Localsearch to give back to small businesses on its 30th anniversary

Each of the 10 chosen SMEs will be given a $3000 digital advertising package which they can use on platforms such as Goo...
Google Ads

How small businesses can leverage Google Ads for growth

With the right framework, any small-business owner can confidently and profitably manage their own Google Ads.

Impactful marketing strategies for any small-business budget

Tied in with a POS, a loyalty program allows you to track customer buying habits and create campaigns around those habit...
digital wave, data mining, AI, digital stimulus, smart business, digital resilience, machine learning

Aussie SMEs turning to marketing tech and AI for growth amidst uncertainty

SMEs are allocating an average of 23.5 per cent of their annual business revenue for their marketing efforts, with only ...

The three best local area marketing strategies to increase sales

For a small business to achieve success, it must be able to make a mark and become a recognisable brand within its local...
tips

LaunchVic’s new campaign showcases Victoria’s thriving start-up ecosystem

Victoria's start-up econsystem has grown to AUD$91 billion in valuation, with 19 of its start-ups having achieved unicor...