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marketing, traits of a successful business owner, challenges

Back with a bang: five ways to supercharge your marketing in 2021

The beauty of personalised marketing is the fact that it allows you to easily to run two or more campaigns simultaneousl...

Computer says yes

Artificial Intelligence should not be seen as technology that is going to allow the big end of town to take over the wor...
marketing campaign

How small businesses can create an effective marketing campaign

Even with little resources, small businesses can be successful with their marketing campaign by being innovative, creati...
online marketing, marketers

Building up the basics – Shuttle Digital’s results-focused approach to marketing

Shuttle Digital has a strong operation providing solid digital marketing services such as running Google and Facebook ad...
independent retail

Mapping an independent retail strategy for the future

Small independent retailers have the ability to be more adaptable and flexible in adopting the strategies customers need...

How SMEs can use TikTok to build their business

Despite the controversy it has garnered recently, TikTok can be a powerful tool for small businesses, especially in reac...

Marketing strategies for B2C versus B2B

For B2B marketing, the number one priority is lead generation – seeking out prospects to target and interact with in ord...

The science of social

Your content is how you show up on social media - it is the messaging your community sees and it represents the journey ...
CX, success, personal experience

Personalised experiences the key to customer loyalty

The next era of personalisation is about simplifying purchasing decisions for customers, using technology to serve hyper...

Is marketing automation right for you?

Marketing automation it delivers a highly-personalised customer experience, improving your chances of converting leads i...