In 2018 economist-turned-paid ads specialist, Lauren Swidenbank leveraged her love of numbers and big picture impact to found Cali Social, an enterprose that has become a leading paid-advertising agency for female-focused brands. Lauren and her team have been recognised as a qualified Google and Facebook Partner – based on their industry-leading results – a unique scenario for a boutique-sized agency. Headquartered in Brisbane, Lauren and her team work with leading Australasian and United States female-focused and led brands in fashion, lifestyle and eCommerce. Lauren’s passion lies in empowering women to be leaders in the tech,business and marketing world – overhauling the current industry dynamic. Lauren has an honours degree in Economics and, in 2020, was recognised as Digital Marketer of Year for Women in Digital’s National Awards.