User Image

Lauren Swidenbank

In 2018 Lauren Swidenbank founded Cali Social, an award winning digital marketing and paid-advertising agency for US and Australasian fashion, wellness and beauty brands. Lauren and her team have been recognised as a qualified Meta, Google, Pinterest, Tiktok and Shopify Partner based on their industry-leading results. Lauren is also owner and CEO of Collabosaurus, a tech platform that matches brands for clever marketing partnerships. Collabosaurus offers a cost-effective solution for businesses seeking to expand their impact and boasts over 10,700 brands. Lauren has an honours degree in Economics and was awarded 2021 Digital Marketer of The Year and Queensland’s Best Advertising Campaign. She was also a judge of the Women Leading Tech Awards in both 2022 and 2023.

From the author

The top five mistakes small businesses make with online advertising

Once an online advertisement is live it’s important to leave it alone for at least seven days before making any changes.

Mastering Pinterest, the rising star of the digital ad space

Pinterest has unlimited potential for most eCommerce products and lifestyle services, including for small businesses jus...
Facebook ads

Get more bang for your buck with these Facebook ad tips

Testing your ads strategy and building brand awareness and credibility will take up the first few months before you see ...
Metaverse

How small businesses can embrace the “Metaverse”

With growing amounts of SMEs using Instagram and Facebook to generate brand awareness and sales, it’s reassuring they wi...