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Lauren Swidenbank

In 2018 economist-turned-paid ads specialist, Lauren Swidenbank leveraged her love of numbers and big picture impact to found Cali Social, an enterprose that has become a leading paid-advertising agency for female-focused brands. Lauren and her team have been recognised as a qualified Google and Facebook Partner – based on their industry-leading results – a unique scenario for a boutique-sized agency. Headquartered in Brisbane, Lauren and her team work with leading Australasian and United States female-focused and led brands in fashion, lifestyle and eCommerce. Lauren’s passion lies in empowering women to be leaders in the tech,business and marketing world – overhauling the current industry dynamic. Lauren has an honours degree in Economics and, in 2020, was recognised as Digital Marketer of Year for Women in Digital’s National Awards.

From the author

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