Branding

Branding Archives

branding, personal brand

Why your brand deserves custom design

The way your product is packaged and designed can affect purchasing decisions and impact the way your brand is perceived...

The Facebook Insight Series – #4: Don’t go it alone – plan to connect

Connection underpins both image and cut through on social-media platforms - who you’re connected to helps define who you...
beauty brand

Five crucial lessons to learn before you launch a beauty brand

Top tips on launching into the highly competitive beauty industry that will help you gain a foothold and build the brand...

Q&A: Putting something a little special in your pantry

The founders of an online grocery reveal how they are managing rapid growth and maintaining both a top customer experien...

The COVID experience and the value proposition canvas

Value proposition is the point at which your product or service intersects with your customers’ desires, creating opport...

Wine marketplace Vivino launches in Australia

Australian users of the Vivino app will now be able to buy local wines as well as continue to share ratings and recommen...
world

The four trends driving businesses to get serious about brand storytelling

Storytelling is increasingly being a seen as a way for companies to show customers and employees that they share aligned...
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Don’t get sucked into “shiny object syndrome”

Going back over your marketing strategy when a new update becomes the IT thing is a good way to see if this update will ...

Creating brand awareness with an outside the box marketing plan

Your marketing plan should cover all aspects, even the packaging as that serves as your customer's first impression of y...
Digital Marketing

The fizz factor

Digital advertising is a world within itself, there are no shortcuts to success and you need to wait, watch and learn to...