Branding

Branding Archives

Busting PR myths for small businesses

The media industry has been wrapped in misconceptions and assumptions for a long time, and how far do misconceptions go?...
scaling

Scaling a small business for the global stage

The pandemic has driven forced innovation across businesses, with many approaching technology creatively, finding agile ...
market gap

How small-business owners can identify a gap in the market to grow their brand

The key to finding a niche in the market is to create a product that you are searching for - if you can’t find it, it’s ...

Why small businesses need to have surveys in their marketing arsenal

Any insights gleaned from data conducted from surveys can give your business, brand and product the edge against your co...
updates

Get social

How to use social media to grow your brand. It’s no secret that a large amount of the population uses social media to ac...
Metaverse

How small businesses can embrace the “Metaverse”

With growing amounts of SMEs using Instagram and Facebook to generate brand awareness and sales, it’s reassuring they wi...

Shop Small campaign aims to accelerate small businesses’ recovery

Almost a third of Australia's small businesses say that without strong sales over the Christmas period they won’t be abl...
ideal customer

Why creating an ideal customer is more important than selling a service

While developing a business requires the creation of products and services to sell to a customer, what is even more impo...
IP, IP Australia

A striking profile

As a business owner it’s important to build your business’s brand at the same time as you create content you own that wi...
Google, SEO strategies, search engine optimisatiion

Top questions to ask before hiring SEO providers

Google webmaster guidelines provide some of the best SEO practices that can make incremental improvements to your websit...