Branding
FollowBranding Archives
Kwik Kopy Australia to provide a branding facelift for selected small businesses
Five businesses will get to have a professional branding facelift from Kwik Kopy Australia to help them gain better expo...
Frog Dog Studios on selling premium, niche services in a tight economy
When you think of services that people are willing to pay for during a cost-of-living crisis, a $10,000 pet photo shoot ...
Why Nala spends 30 per cent of its revenue on its values-driven marketing
Nala's founder explains why the brand spends 30 per cent of its revenue on a loud, irreverent, and values-driven marketi...
Marketing strategies for 2025: business owners with a multicultural background
It is important to not only be proud of your multicultural identity but also share it by telling your unique story both ...
I turned Facebook controversy into clients. Here are the business lessons I learnt
Leveraging a negative experience into a confidence-boosting positive can help your business stand out in a crowded, nois...
How to enhance your packaging to boost brand loyalty this Christmas
The holiday season is an opportunity for businesses to level up their packaging game and get their products noticed by c...
Choosing the right brand and domain name for your business: seven things to consider
Choosing the right brand and domain name for your small business is crucial; here are seven things to keep in mind.
The power of scent for small businesses
While branding often focuses on visuals and slogans, there's a more subtle, powerful tool that many overlook: scent.
Meta ads tanking? Here’s how to turn things around
Here's how an SME branding specialist helped a small business whose Meta ad results were tanking.
Why brand consistency counts
It's not just about the frequency of your brand showing up but also about how your brand shows up.