Branding
FollowBranding Archives
The power of scent for small businesses
While branding often focuses on visuals and slogans, there's a more subtle, powerful tool that many overlook: scent.
Meta ads tanking? Here’s how to turn things around
Here's how an SME branding specialist helped a small business whose Meta ad results were tanking.
Why brand consistency counts
It's not just about the frequency of your brand showing up but also about how your brand shows up.
How to maximise brand exposure on a budget
It is essential to create compelling content on relevant topics to showcase your business and explain why people want to...
Three SME owners who created and leveraged their personal brand story
The best career advice I ever received? Craft your personal brand story.
Three ways to boost your business presence
Getting noticed in a competitive market can be tough – here are three strategies you can use to attract new customers an...
Mastering digital tools and building your online presence
The government has pledged $18.6 million for a Digital Solutions program that will provide affordable, high-calibre advi...
PR: a lifeline for businesses during the cost of living crisis
By using PR to communicate empathetically and transparently, businesses can connect with their audience on a deeper leve...
Building a brand from scratch
During the values stage of brand building vision, mission and philosophy statements are key to developing a successful b...
Q&A: Sustainable activewear that is fit for tweens
Aspiring entrepreneurs should understand that setbacks and challenges are inevitable, but how you respond to them define...