Branding

Branding Archives

Lift-off in lockdown: why customer reviews are your golden growth ticket

As a small business, your reviews are an asset that delivers compounding interest, but only if you're consistent and con...
Christmas survey,

How to start planning your marketing for the festive season

Many small businesses get distracted by what their competitors are doing when it comes to marketing - this is the time t...
videos, DIY

How to leverage video marketing to grow your brand (even if you don’t know how to make a video)

With your video content, clear messaging and measurable actions, you can publish content that will help increase your en...
pack, packaging

Does your package deliver in seven seconds?

Despite the common misconception, custom, branded packaging is not expensive and is very much viable for small or emergi...
trademarks

Can Banksy teach us anything about keeping your trademark?

The real purpose of trademarks is to make sure there is no confusion by the buying public as to where their purchase has...

Refreshing your business on a budget: to revamp or rebrand?

When it comes to revamping, it’s important to know your audience - knowing who you’re talking to heavily influences what...

Five steps for a successful start-up business marketing plan

You cannot build a marketing strategy without knowing who you will market to - putting yourself in your customer’s shoes...
marketing

Three things we learnt in 2020 and how it impacted our 2021 marketing decisions

How an automotive industry brand has been able to weather the marketing challenges of the current environment through di...
branding, personal brand

How personal brand values give small businesses a market edge

It’s not just the skills and works your business delivers that matter - it’s the values and ethics that are the edge whe...
branding, personal brand

Why your brand deserves custom design

The way your product is packaged and designed can affect purchasing decisions and impact the way your brand is perceived...