Branding

Branding Archives

The COVID experience and the value proposition canvas

Value proposition is the point at which your product or service intersects with your customers’ desires, creating opport...

Wine marketplace Vivino launches in Australia

Australian users of the Vivino app will now be able to buy local wines as well as continue to share ratings and recommen...
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The four trends driving businesses to get serious about brand storytelling

Storytelling is increasingly being a seen as a way for companies to show customers and employees that they share aligned...
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Don’t get sucked into “shiny object syndrome”

Going back over your marketing strategy when a new update becomes the IT thing is a good way to see if this update will ...

Creating brand awareness with an outside the box marketing plan

Your marketing plan should cover all aspects, even the packaging as that serves as your customer's first impression of y...
Digital Marketing

The fizz factor

Digital advertising is a world within itself, there are no shortcuts to success and you need to wait, watch and learn to...
Emails, business email

Eight unexpected email challenges and how to fix them – Part 1

Despite email’s proven popularity and effectiveness as a communications and marketing platform, it still presents challe...

What is a brand voice, and how do you find yours?

It's vital that you stand out and connect with your customers - your brand voice is a great way to build this connection...
branding, personal brand

Five simple ways small-business owners can build their personal brand and influence

Even with just limited resources, a small-business owner can harness their own skillsets to establish and grow their per...
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Why you need to give your customers social proof

When we see social proof examples on social media we are more inclined to believe that brand because others have shown t...