Branding

Branding Archives

influencers

How SMEs can leverage influencer marketing

You can utilise influencers to provide testimonials for your SME, building your social proof and showcasing it to a larg...

How to take advantage of TikTok for business

Taking advantage of the opportunities in TikTok can help businesses build brand awareness, generate leads and increase ...

The benefits of creating online video courses

Online courses are a strong way to show your level of expertise and build brand recognition, as well as a strong relatio...
competition

Why knowing your competition is critical to your marketing

How are you positioning your business and your brand in the minds of your customers and clients where there is the least...

Reinventing retail with Stockland’s S Connect

Bricks and mortar is here to stay - with consumers craving in-person shopping experiences, it's a great time to think ab...

A taste for Persian fusion

"We know our customers vary in their needs, but all recognise and cherish high-quality and novelty in their product choi...
freelancers, HR, lead, JobKeeper, human skills, personalisation

How small businesses can make the most of personalisation

We are seeing a messaging overload that is forcing businesses to provide personalised content and experiences for their ...

A lively blend of tradition and modern flair

When COVID hit, Luke Tocaciu and the team at Patrick of Coonawarra already had the structure in place to survive solely ...

Expert expectations – are they killing your business?

Branding is not just a logo - you need to think about your business, your why, who you want to help and your brand value...

How to create a brand that becomes a household name

Making your brand as a household name can be achieved by differentiating through a potent competitive advantage and mag...