Branding

Branding Archives

What is a brand voice, and how do you find yours?

It's vital that you stand out and connect with your customers - your brand voice is a great way to build this connection...
branding, personal brand

Five simple ways small-business owners can build their personal brand and influence

Even with just limited resources, a small-business owner can harness their own skillsets to establish and grow their per...
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Why you need to give your customers social proof

When we see social proof examples on social media we are more inclined to believe that brand because others have shown t...

Why do my products need trusted barcodes?

When you buy barcodes from GS1, you’re also becoming part of a membership organisation and gaining access to a genuine ...
fastest-growing

Fastest-growing small-business industries in 2021 unveiled

From mushrooms to alternative alcohol, a new study highlights the fastest-growing industries small businesses are ventur...

The skills required to be self-employed for 30 years – Part 1

Why the way you communicate with people is more important than understanding a cashflow forecast when you set out to be ...

An essential guide to marketing for growth in 2021

How you approach your marketing will help you unlock the greatest growth potential for your business and put you on a pa...

Niche marketing the trend for 2021

While niche marketing is not an entirely new concept, there are new approaches in this brand of marketing that businesse...

Q&A: Snapping the scourge of unsafe drinking water

How a fishing expedition in El Salvador led to a social enterprise dedicated to providing the developing world with clea...

Take a good look at yourself before you start a business

You need to look at where you are yourself on a personal and mental level so you can get you on the right track to be ab...