The best career advice I ever received? Craft your personal brand story.
A personal brand story is about more than just what you do. It’s about what personally drives you, and how this weaves into your work.
While personal visibility is crucial, the true power lies in a strategy that allows personal and business brands to evolve in tandem, standing strong individually while amplifying each other’s growth.
I’ve seen this principle hold true for many founders. Your personal brand shouldn’t overshadow your company’s brand, but should align with its narrative. When they work together, the results can be extraordinary. I’ve seen countless small businesses achieve remarkable growth through this synergy.
From personal charm to brand excellence: The Demavi transformation
Demavi, formerly Sugared Style, needed a rebrand to mirror the premium service and sophistication of its founder, Tanya. Her personal brand exudes warmth, elegance, and quality – qualities that the old branding failed to capture.
We gave the brand a new visual identity, messaging, and positioning. Renaming it Demavi, inspired by the French phrase ‘de ma vie’ (meaning ‘of my life’), captured the romantic and refined essence of their services.
Aligning Demavi’s narrative with Tanya’s personal brand was like flipping a switch. The brand elevated, leads surged, and Tanya’s marketing gained powerful momentum. She’s since been featured in Forbes, appeared on podcasts, and attracted clients who perfectly align with her vision.
Powering innovation: How founder-led marketing elevated Outbound
Outbound aims to revolutionise transportation with its luxury on-demand electric vehicle fleet. To support this ambitious goal, we collaborated with co-founder Luke Rust to develop a brand strategy that integrates his dynamic personal brand with the company’s bold vision.
We laid the groundwork by defining a clear vision, mission, and messaging. This solid foundation not only powers founder-led marketing but also ensures that, as Outbound grows, both the company’s objectives and Luke’s personal brand evolve seamlessly together. Additionally, it serves as a playbook for new team members.
This cohesive approach has turbocharged Outbound’s growth, marked by milestones like the launch of their Exclusive Electric Car Club at Salesforce Tower in Sydney. It demonstrates how aligning personal and business branding through founder-led marketing, supported by a strong strategy, can ensure resonance and drive success.
Scaling success: The impact of personal branding on Harwell’s growth
Harwell Consulting is a shining example of how integrating personal branding into a business narrative can supercharge scalability, especially in recruitment where relationships matter most. Co-founders Harvey and Adam have driven Harwell’s growth with innovative methods that are transforming recruitment – becoming the faces of the brand.
We crafted a marketing strategy that seamlessly aligns personal brands with the company’s narrative, boosting both business and founder credibility. This approach not only highlights the company but also enhances the personal brands of recruiters at every level, crucial for deeper candidate connections.
By leveraging social media, engaging video content, and thought leadership, Harwell refines its identity and accelerates its progress. Our strategy enhances the company’s market presence and drives personal brand development, positioning Harwell as a pioneering force in the industry through a well-integrated blend of personal and business brand narratives.
Ultimately, the magic happens when personal passion meets business ambition. A strong personal brand woven into your company’s narrative not only elevates your business but also creates a powerful influence that resonates with your audience. For startups and small businesses, leveraging personal branding can be central to achieving long-term success.
