Public Relations
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Our Christmas stock was late. We gained super-fans from the ordeal
"None (and I mean NONE) of our containers arrived for Christmas."
PR: a lifeline for businesses during the cost of living crisis
By using PR to communicate empathetically and transparently, businesses can connect with their audience on a deeper leve...
How to effectively pitch your small business to the media
Always ask the question, "What value can I provide to the reader?" before reaching out to the media, and lead with that ...
What to do if your small business is plunged into a crisis
All messaging should be designed to assure your staff, customers, and stakeholders and emphasise calm even in the midst ...
Marketing or PR: which comes first for new businesses?
A holistic blend of digital PR, paid advertising, content marketing and SEO creates a sturdy foundation for a marketing ...
Five things PR professionals secretly want potential clients to know
PR isn't instantaneous and it can take a few months to see results as it takes time to build relationships with key medi...
Eight unexpected email challenges and how to fix them – Part 2
Despite email’s proven popularity and effectiveness as a communications and marketing platform, it still presents challe...
The four trends driving businesses to get serious about brand storytelling
Storytelling is increasingly being a seen as a way for companies to show customers and employees that they share aligned...
Don’t get sucked into “shiny object syndrome”
Going back over your marketing strategy when a new update becomes the IT thing is a good way to see if this update will ...
How to be proactive and pitch your news directly to the media –Part 1
Journalists and PR practitioners share their top tips on how small businesses can perfect their pitch to get media expos...