Public Relations

Public Relations Archives

Emails, business email

Eight unexpected email challenges and how to fix them – Part 2

Despite email’s proven popularity and effectiveness as a communications and marketing platform, it still presents challe...
world

The four trends driving businesses to get serious about brand storytelling

Storytelling is increasingly being a seen as a way for companies to show customers and employees that they share aligned...
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Don’t get sucked into “shiny object syndrome”

Going back over your marketing strategy when a new update becomes the IT thing is a good way to see if this update will ...

How to be proactive and pitch your news directly to the media –Part 1

Journalists and PR practitioners share their top tips on how small businesses can perfect their pitch to get media expos...
Emails, business email

Eight unexpected email challenges and how to fix them – Part 1

Despite email’s proven popularity and effectiveness as a communications and marketing platform, it still presents challe...

What is a brand voice, and how do you find yours?

It's vital that you stand out and connect with your customers - your brand voice is a great way to build this connection...

Three must-do’s to build an engaging personal brand on Clubhouse

Clubhouse provides industry professionals with a unique opportunity to showcase their niche, and to collaborate and netw...

“Beauty isn’t as inclusive as you think it is”: Adore Beauty

Adore Beauty is spearheading a campaign to address the lack of inclusivity in its industry and creating more products fo...
virtual team, virtual offices, communication

Perfecting the art of effective customer communication in semi-remote work conditions

Communication is the single most important ingredient for a business for it to successfully manage a transition to remot...
branding, personal brand

Five simple ways small-business owners can build their personal brand and influence

Even with just limited resources, a small-business owner can harness their own skillsets to establish and grow their per...