Data & Analytics

Data & Analytics Archives

technology trends, new world

Leveraging technologies for the new world

The key to success for SMEs in the new world is to challenge the relevance of existing processes and encourage new ways ...
Emails, business email

Eight unexpected email challenges and how to fix them – Part 1

Despite email’s proven popularity and effectiveness as a communications and marketing platform, it still presents challe...
buyer personas

Uncovering buyer personas for hyper-targeted marketing

Digging into buyer personas helps you to uncover what people like about your product and what their priorities were when...
deleting, storage, paper trail

Why Storage-as-a-Service is a great way forward for SMEs

Storage-as-a-service is attractive for SMEs that don’t have the resources required to maintain on-premise storage infras...
future

Predicting the future using data

Regardless of what stage of development a business is at or its size, leveraging predictive analytics of data can help d...
cloud confidence

The case for the cloud

The pandemic helped make the case for cloud communications and businesses that don’t make the switch are jeopardising pr...
ransomware

What small businesses need to know about ransomware

No SME can afford to lose clients' sensitive data or the reputation it has built with its customers – data theft and ran...
cloud-based

How the cloud and automation are helping SMEs support workplace flexibility

Cloud-based solutions not only help save money but also improve agility and enhance flexibility in the remote working en...
cloud adoption

What to watch for when accelerating cloud adoption

The potential performance benefits of cloud adoption are even more important in the current disrupted business environme...
Data governance

Small businesses encouraged to develop a data-led culture

A successful data-led culture focuses on collaboration driven by information sharing, creating alignment between analyti...