Data & Analytics

Data & Analytics Archives

Pandemic highlights inefficiencies of Aussie SMEs

Just six per cent of Aussie SMEs have fully automated expense management, and only seven per cent invoice management, de...

The top questions to ask when looking for a new business solution

Remember to factor in budget for upfront and ongoing license cost, implementation cost and ongoing support cost when bri...
data-driven, social media data, technology, industry

Tackling big data problems for small businesses: unlocking the power of unstructured data

While some SMEs may be hesitant to migrate to the cloud to manage their data, the benefits in the long term should be th...
digital forms

Why digital forms can significantly improve your customers’ experience

Digital forms make for a more accurate and convenient way for businesses to gather data from their customers while ensur...

Understanding the power of data in business

It is important need to first check what the most important data for the business is and how to collate that data to rev...
craft beer, brewery, craft brewers

Efficiency of Aussie craft brewers revealed in new survey

According to a new study, while craft brewers fare well in terms of speed and waste reduction, they have room for improv...

The Facebook Insight Series – #1: Data Now Comes with a Health Warning

The first of four key Facebook insights that no other agency would dare tell you here in Oz for fear of retribution from...
technology trends, new world

Leveraging technologies for the new world

The key to success for SMEs in the new world is to challenge the relevance of existing processes and encourage new ways ...
Emails, business email

Eight unexpected email challenges and how to fix them – Part 1

Despite email’s proven popularity and effectiveness as a communications and marketing platform, it still presents challe...
buyer personas

Uncovering buyer personas for hyper-targeted marketing

Digging into buyer personas helps you to uncover what people like about your product and what their priorities were when...