Digital

Digital Archives

online marketing, marketers

Why SMEs need to be wary of unscrupulous digital marketing strategies post-JobKeeper

Social and paid marketing play a key role in acquiring customers but search engine results remain the best way to be fou...

Five reasons you simply must embrace digital transformation for the sake of your business

Why embracing digital technology is crucial to the ongoing success of SMEs in the post-pandemic economy.
ominichannel, digital experience

The crucial role of digital experience in a successful eCommerce venture

The user experience has become an important differentiator for companies engaging with customers online. Customers are n...
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Don’t get sucked into “shiny object syndrome”

Going back over your marketing strategy when a new update becomes the IT thing is a good way to see if this update will ...
automating, automated processes, accounts payable, automate

Powering your business with digital automation

Digital automation technology allows you to not only automate time-wasting, repetitive tasks but also provides a better ...
digital transformation

How Shifting Sands Digital guides SMEs in digital transformation

Shifting Sands Digital aims to inspire SME owners struggling to come to terms with the opportunities and threats present...

Life after Facebook: strategic marketing questions SMEs should consider

Recent issues with Facebook should make SMEs reconsider their social media marketing strategies and have a second look a...

New program to help UK start-ups boost Australian tech sector

"Australia is an extremely important partner for the UK tech sector and a country that shares our success in this field....
Digital Marketing

The fizz factor

Digital advertising is a world within itself, there are no shortcuts to success and you need to wait, watch and learn to...
technology trends, new world

Leveraging technologies for the new world

The key to success for SMEs in the new world is to challenge the relevance of existing processes and encourage new ways ...