Strategy

Strategy Archives

The five skills entrepreneurs need to succeed in 2024

Finding a unique value proposition usually involves a new way of segmenting the market - often, a novel value propositio...
innovation

How to stay ahead of the curve

Success in business isn’t just about the present moment, but is also about preparing for the future with foresight and d...

Q&A: Sustainable activewear that is fit for tweens

Aspiring entrepreneurs should understand that setbacks and challenges are inevitable, but how you respond to them define...

More than half of Aussies are turning their hobbies into businesses

Many Aussies have taken advantage of the lack of side hustle restriction in their work contracts to start a business on ...
seed fund, growth

Navigating tough times: how small businesses can grow against the odds

In tough times you want to keep your brand at the forefront of consumers' minds so that you are the first choice when th...

Q&A: The country outfitters who embody the raw beauty of the bush

Dedication to growing her social media accounts has garnered Jasmine 71,000 followers, which makes communicating with he...

Q&A: Making books more affordable and accessible

An average book has a carbon footprint of ~3kg CO2 plus any overseas shipping, which Ourlit looks to radically decrease.
sole traders

Top tips for young Aussies looking to become their own boss

With 10 per cent of the working population being sole traders, a sector which grows by 50,000 each year, 1.5 million Aus...

Q&A: Candles as therapeutic and intimacy tools

As the massage candles are unique in terms of how they are used, Shakira has to do a lot of education in her marketing a...
invest, accelerator, energy

Start-up success: getting the recipe right

Research shows start-ups founded or cofounded by women generate 78 cents for every dollar of funding compared to just 31...