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Don’t get sucked into “shiny object syndrome”
Going back over your marketing strategy when a new update becomes the IT thing is a good way to see if this update will ...
Life after Facebook: strategic marketing questions SMEs should consider
Recent issues with Facebook should make SMEs reconsider their social media marketing strategies and have a second look a...
Five things you should do in 2021 to improve your small business
Online visibility isn’t just your website, it’s any space from socials to Google My Business to directories where a cust...
Three must-do’s to build an engaging personal brand on Clubhouse
Clubhouse provides industry professionals with a unique opportunity to showcase their niche, and to collaborate and netw...
Five simple ways small-business owners can build their personal brand and influence
Even with just limited resources, a small-business owner can harness their own skillsets to establish and grow their per...
Why you need to give your customers social proof
When we see social proof examples on social media we are more inclined to believe that brand because others have shown t...
The top 10 red flags for regular LinkedIn users
People use LinkedIn for many reasons, from looking for joint ventures to brand positioning, thought leadership, personal...
Online boom for small businesses dampened by trust issues
More SMEs are making the online shift than ever before but consumers are still wary about transacting with them due to s...
How to build a customer avatar and market towards them
Determining and buiding your customer avatar will help you create a marketing strategy that is more effective in reachin...
Facebook withdrawn from Aussie newsfeeds
Treasurer Josh Frydenberg said that talks with Facebook on the proposed media payment law would continue after a "constr...
