Social Media

Social Media Archives

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Don’t get sucked into “shiny object syndrome”

Going back over your marketing strategy when a new update becomes the IT thing is a good way to see if this update will ...

Life after Facebook: strategic marketing questions SMEs should consider

Recent issues with Facebook should make SMEs reconsider their social media marketing strategies and have a second look a...

Five things you should do in 2021 to improve your small business

Online visibility isn’t just your website, it’s any space from socials to Google My Business to directories where a cust...

Three must-do’s to build an engaging personal brand on Clubhouse

Clubhouse provides industry professionals with a unique opportunity to showcase their niche, and to collaborate and netw...
branding, personal brand

Five simple ways small-business owners can build their personal brand and influence

Even with just limited resources, a small-business owner can harness their own skillsets to establish and grow their per...
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Why you need to give your customers social proof

When we see social proof examples on social media we are more inclined to believe that brand because others have shown t...
organic content, creators

The top 10 red flags for regular LinkedIn users

People use LinkedIn for many reasons, from looking for joint ventures to brand positioning, thought leadership, personal...
Shopify, online retail, online business

Online boom for small businesses dampened by trust issues

More SMEs are making the online shift than ever before but consumers are still wary about transacting with them due to s...

How to build a customer avatar and market towards them

Determining and buiding your customer avatar will help you create a marketing strategy that is more effective in reachin...

Facebook withdrawn from Aussie newsfeeds

Treasurer Josh Frydenberg said that talks with Facebook on the proposed media payment law would continue after a "constr...