Instagram recently announced its “Creators of Tomorrow” for 2024, which serves to recognise the top emerging creators in the app who are helping to shape cultural trends and usage of the platform in 2024.
For this year, Instagram has highlighted 25 creators in five different categories, which are designed to recognise the key emerging movements that are gaining traction in the app. These categories are
- “The Creator’s Inspo” – Highly creative users who are tapping into the latest editing tools and tricks
- “AI Accelerators” – Creators who are utilizing the latest AI tools to great effect
- “IG Besties” – Creators that make people think “you’re so real for this” whenever they share content
- “DM-Worthy Icons” – Creators who post some of the most shareable content
- “The Vibe Curators” – Creators who “set the vibe, take their audience on a journey and spark emotion”
Instagram says that it will work with the chosen creators over the next year to highlight their work and support their growth with expanded opportunities in the app.
While Instagram’s recognised creators have very little in common with small-business ownership, they have shared some invaluable insights that resonate with small-business owners.
Instagram profiled a few of them and here is what they have shared:
On achieving success
@ihannahwilson, one of “The Creator’s Inspo” shared, “When you feel like giving up, you’re usually on the verge of a major breakthrough.”
@austin.is.being, one of “The Vibe curators” shared, “Be incredibly sure that what you are creating is lovingly bigger than yourself. What you share with even one person might not change the entire world, but it can change the world for one person.”
@zoeunlimited, one of the “IG Besties” shared, “No effort goes to waste. It takes thick skin to test, fail, and repeat. The more repetition, the faster you grow!”
@logansfewd, one of “The Vibe Curators” shared, “Be very consistent and results will show!”
Hopes for the future
@alanalintaobeing, one of “The Vibe Curators” shared, “My hope for the future of the creator community is impact over image. The future I envision is filled with creators who use their platforms to inspire action, spark conversations, and build legacies that live both on and offline. I aim to help build a world where impact is the ultimate currency.”
@iambriancoro, one of the “DM-Worthy Icons” shared, “My hope for the future of the creator community is for content creation to expand more with AI and have more opportunities.”
@kingwillonius, one of the “AI Accelerators” shared, “My hope for the future of the creator community is that we continue to celebrate culture, innovation, and collaboration. The future is ours to shape, and I pray we have the wisdom to shape it with compassion, integrity and love. I hope that more creators will leverage technology to amplify their voices and that we’ll build a supportive environment where all ideas are nurtured and everyone feels empowered to create without limitations.”
