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Top tips for using social media to your advantage if you run a small business

To be able to solve your customers’ problems, you need to understand what their pain points are - social media provides ...
campaign

Social media marketing trends for 2022

Stories are a very effective way to engage with customers as people don’t want to miss out on something that has time co...
podcasts, podcasting

Podcasts – hot or not?

2021 research reveals that 5.6 million Australians (26 per cent of the population) are weekly podcast listeners, a 53 pe...
videos, DIY

How to leverage video marketing to grow your brand (even if you don’t know how to make a video)

With your video content, clear messaging and measurable actions, you can publish content that will help increase your en...
hospitality, hoteliers, accommodation, hospitality

How small accommodation businesses can take a long-term approach in unpredictable times

Social media has become a place for small accommodation providers to flex different aspects of their brand, from content...
digital PR

Six effective digital PR techniques to grow your brand

Digital PR focuses on building your brand credibility and enforcing customer trust through an impactful online presence....
videos, DIY

Elevate DIY marketing campaign with hi-end video on a budget

When combining online video tools with social media, you can create marketing strategies that are easily accessible and ...

What’s wrong with B2B marketing and why so many SMEs get it wrong!

B2B marketing has evolved to a point that it is not enough to just focus on "throwing out" as much content as possible a...
organic content, creators

How COVID-19 turned SMEs into overnight content creators

As content creators, many business owners found ingenious ways to reach out to their market despite the challenges posed...
collaborative, fast-track, predictions, digital tools

Digital technology drives sales – even for turf

A successful lawn entrepreneur in reveals why industries that have long relied on face-to-face customer interactions nee...