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How to create a viral content calendar without damaging your brand

Create four or five content pillars, such as tips, case studies, or personal insights, representing the kind of content ...

AI is the best solution for small-business marketing

Research reveals that 38 per cent of SMEs that have been using AI-powered marketing tools for more than a year say they ...
online shopping, e-commerce

The current state of the eCommerce landscape for start-ups

Although macro-economic factors are tough, the appetite to consume great products from cool brands is always going to re...

How ChatGPT can revolutionise the way you do business

ChatGPT has provided us with a tool to take over the mundane tasks that prevent us from doing higher-value work.

Video is for small businesses, too

Keeping all your clips as 'stock footage', in the same way as you would your photos, allows you to use relevant clips in...

Australian start-up Lumi wins global content innovation award in Cannes

Lumi serves to address a crucial gap in the market for software that empowers the TV and entertainment industry for grea...
AI, emerging technology, investments, generative AI

How small businesses can utilise AI in marketing, advertising and content creation

Learning to work with the new tools available at our disposal is a great way to play a much smarter game and ramp up you...

Shaping more than coiffures

NA’s latest offering – its haircare range – was born of the belief that other products weren’t delivering on what custom...
organic content, creators

Does your content sit on the fence or jump over it?

No matter what you write and publish, not everyone will like it - that’s ok as your vibe will attract your tribe.

Creating a winning social media strategy on a small budget

It's important to develop a schedule that you can adhere to regularly - use analytics to find the best time and day to p...