User Image

Kady O Connell

Drawing on over a decade of experience in the creative industry, Kady O'Connell is the driving force behind Business Branding Agency, Kady Creative, committed to assisting SMEs in establishing thriving online brands. Kady values the power of organic brand connections, where brands become magnetic forces. Her firm belief is that a stellar online presence elevates businesses as authorities in their space, enabling them to command premium rates and attract aligned clients. With a track record of transforming over 100 global brands, Kady conducts live training and speaking engagements to empower entrepreneurs, sharing strategic insights on building brand excellence and optimising digital presence for business growth.

From the author

Have you been using Instagram all wrong?

Direct Messages and Stories are the key areas for business engagement when it comes to Instagram.

How to create a viral content calendar without damaging your brand

Create four or five content pillars, such as tips, case studies, or personal insights, representing the kind of content ...

Four simple ways to differentiate yourself online and become the go-to brand

A brand that attracts a cult-like following has done the work to build a thriving community, engage with their audience ...