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Madelene Ragno

Madelene Ragno, Owner/Director of MADE Creative, is a fiercely passionate thought leader who is aiming to disrupt the digital marketing industry one UGC video at a time. Noticing a gap in the market for organic style content that provides brands with a solid ROI, she founded a new division of her agency that offers brands a full service UGC/CGC experience – from strategic development, engagement of vetted creators, editing and implementation. Maddie's goal is to transform the perception of this emerging style of content and encourage brands to have a 'set and forget' mentality by securing regular delivery of UGC in the same way they would commit to other marketing tools and subscription platforms.

From the author

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How small business can leverage UGC success in 2024

One strategy that small businesses can employ to stand out is to leverage UGC to address common objections consumers may...