
Natalie Calderwood
Natalie Calderwood is a public relations educator, publicist and founder of InHerWords Public Relations - a non-typical PR agency that helps women in small business DIY PR to boost their visibility, authority and growth. With more than 15 years experience pitching stories to the media, Natalie is an expert in finding stories that audiences and the media love. InHerWords PR focuses on stories that build expertise and help clients stand out as thought leaders and experts in their industry. Natalie's mission is to demystify pitching to the media, making PR accessible for every small business owner.
From the author

Fact-checking is over on social media. Here’s why PR is essential for small businesses now
The end of the Meta moderation program is an opportunity for small businesses to build their credibility through PR.
Jan 30, 2025