Alita Harvey-Rodriguez

Alita Harvey-Rodriguez is known as one of Australia’s leading digital marketing futurists and the brains behind MI Academy, an award-winning project-based training and consultancy provider. For over a decade, Alita has worked with global brands such as REA Group, Mr Toys Toyworld, Experian, Mountain Bikes Direct and Alfa Romeo to transform their marketing and customer experience. Today Alita works with tier one retailers to help create clarity in digital leadership. She specialises in data-driven transformation programs that help marketers leverage data to reveal hidden profits and build humanised communication strategies, creating raving fans out of customers.