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Alita Harvey-Rodriguez

Alita Harvey-Rodriguez is known as one of Australia’s leading digital marketing futurists and the brains behind MI Academy, an award-winning project-based training and consultancy provider. For over a decade, Alita has worked with global brands such as REA Group, Mr Toys Toyworld, Experian, Mountain Bikes Direct and Alfa Romeo to transform their marketing and customer experience. Today Alita works with tier one retailers to help create clarity in digital leadership. She specialises in data-driven transformation programs that help marketers leverage data to reveal hidden profits and build humanised communication strategies, creating raving fans out of customers.

From the author

Unlocking retail and eCommerce success: the power of a strategic marketing operations model

By implementing a marketing operations model, you'll empower your team to become marketing superheroes.
CX, success, personal experience

So, you have a loyalty program – now what?

A loyalty program only looks at the value of the people within your program whereas customer experience is the sum of ev...

Incremental performance – doing big things with small budgets

Businesses that implement incremental performance strategies see a multitude of benefits from increased collaboration to...
great reshuffle, talent acquisition, leadership practices, barriers

The state of the great reshuffle and five ways it’s impacting small businesses today

It's a candidates' market out there, so people are wanting roles that truly align with their values, their beliefs and h...
focus, inspiration

What 21 days of focus can do for small-business growth

Achieving small-business success is a marathon, made up of hundreds of sprints that, together, can help you eventually a...