Picture this: As a founder or marketing manager, implementing a marketing operations model is your secret weapon to overcome the challenges of overwhelming ideas, time constraints, siloed business units, and a reactive team. By harnessing the power of the six pillars – business, customer & customer experience, marketing tactics, tech tools, project management, and team – you’ll transform your team into marketing superheroes.
With a supercharged approach, you’ll save yourself time and give yourself the space to lead your business to success. In this article, we’ll explore the six pillars that will transform you into a marketing Avenger: business, customer and customer experience, marketing tactics, tools, project management, and team.
Business and leadership, pillar one: Harnessing the infinity stones of strategy
Assembling the Avengers requires great direction and alignment towards a goal. Which is why when building your marketing operations model it’s important you align your marketing efforts with your business goals. With a clear strategy in place, you can prioritise initiatives, optimise your resources, and measure your impact accurately.
Customer experience, pillar two: Crafting experiences fit for superheroes
Gain deep customer insights across the entire customer journey. Dive into understanding desires, preferences, and pain points. Armed with this knowledge, create personalised marketing campaigns that make your customers feel like superheroes.
Gather insights from things like voice of customer surveys to reviews. Then, armed with this knowledge, create personalised marketing campaigns that make your customers feel like superheroes.
Marketing tactics, pillar three: Supercharging your arsenal
Unleash an array of powerful tactics across various channels from an email welcome series to brand partnerships. Create compelling content that captivates and resonates with your customers. Leverage data-driven insights to optimize campaigns aligned with the customer journey. Streamline marketing channels by discarding ineffective activities and focusing on those with maximum impact.
Marketing tools and technology, pillar four: Equipping your arsenal
Equip your marketing operations with cutting-edge tools and technology. Conduct a comprehensive technology audit to identify gaps, eliminate redundancies, and enhance your digital arsenal. Embrace the power of technology to conquer digital challenges and establish your reign in the online realm.
Time-turner project management, pillar five: Mastering time like a wizard
Master time management, speed up delivery, generate plenty of ideas and create autonomy through effective project management. Having project management practises in place will help you allocate resources wisely, set clear deadlines, and eliminate bottlenecks. It’s no good just having a tool like Monday or Trello, Project Management is about mastering communication and having excellent project processes.
Team, pillar six: Assembling the Avengers of marketing
Assemble a collaborative team that combines diverse skills, breaks down siloed walls, and fosters camaraderie. Encourage your team to unleash their inner superheroes by providing training and development opportunities.
Build your project management and business pillar to empower them to take ownership of their work, transforming them from reactive sidekicks into proactive champions.
Build a culture of ownership and proactivity, transforming your team into a super squad that tackles any marketing challenge.
By implementing a marketing operations model, you’ll release the overwhelming challenges and empower your team to become marketing superheroes. You’ll gain time back, get ideas flowing and create high-performing autonomous teams that will allow you to focus on other areas of the business.
Harness the power of the six pillars and save time while leading your business to success.
