customer experience

customer experience Archives

Customers urged to be more considerate in their reviews of small businesses

The ASBFEO says that negative online reviews can be devastating for a small business, particularly those that are strugg...
hospitality, hoteliers, accommodation, hospitality

How small to medium-sized hotels can improve their guest experience

To suit the vacation mood, hotels can offer a themed party where guests can enjoy the carefully curated menu and bar whi...

The five C’s to cultivating culture

"If you can lead by example and show your team how they can be successful, they’ll maintain the culture you’ve worked so...
reliability

Why reliability matters for small business

In life, as in business, reliability and timing is the core of every successful functioning relationship and the basis o...
digitisation, DXP,

How small businesses can innovate through DXP

With consumers demanding more personalised content and experiences, the brands that thrive will be those who create mean...
daycare

Starting a kid-focused business? Read this first

A happy child means a happy parent so your marketing and PR must speak to the motivations of parents who care about the...
CX, success, personal experience

Three ways small businesses can deliver outstanding CX as their business grows

Especially during the pandemic, , customers expectations continue to rise, putting pressure on businesses to invest in c...
personalisation, customer service, corporate clients

How can personalisation drive the next wave of growth and sustenance for start-ups?

Personalisation can improve retention, increase page views, and boost revenue but its biggest benefit is creating a bett...

Why it pays to put the spotlight on your company’s after-sales experience

When sales and marketing are tightly aligned the business of dealing with your company becomes smoother and more pleasan...

Why small businesses need to have surveys in their marketing arsenal

Any insights gleaned from data conducted from surveys can give your business, brand and product the edge against your co...