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Linda McDonald

With a great track record of leading strategic direction of some of Australia’s well-known brands, Linda McDonald brings 20 years of experience in the marketing, eCommerce, and digital space. She also has diverse experience in the technology, digital, retail, consumer, healthcare, B2C and B2B spaces. Prior to her role at VistaPrint - where is she currently the Chief Marketing Officer - Linda held roles such as Chief Marketing & Customer Experience Officer at Entertainment Group, Chief Marketing Officer at Best & Less and Head of Marketing at BIG W. Linda’s focus is connecting with customers to find the right balance between building brands and delivering strong commercial outcomes, through collaboration and leading high-performance teams.

From the author

Why ‘collectable aesthetics’ are a lucrative marketing trend to consider in 2024

The allure of exclusivity, coupled with minimal investment, positions the 'collectable aesthetics' trend as a valuable m...