From the author
Five signs your brand is sending the wrong message
Some telltale signs that your business' branding isn’t doing you any favours – and what you can do to fix the message.
Why brand consistency counts
It's not just about the frequency of your brand showing up but also about how your brand shows up.
Top tips on boosting your brand in 2024
Building a brand takes time, dedication, hard work, and often costs your sanity but there are ways to help ease some of ...
The quiet disruptor: how to build a brand when you’re an introvert
A quiet disruptor is someone who has a positive effect on the world, without being showy, loud or in your face.
The power of relationships in building your brand
By teaming up with other businesses on projects or initiatives, you’re able to develop mutual trust as well as reach a l...
Secrets of brand-saving PR
Integrity is everything when it comes to public perception, so it’s up to you to maintain your brand’s reputation no mat...
The impact of company culture on productivity
If people feel valued, empowered, and part of something bigger than themselves, then they stop surviving and start flour...
Driving sales with content marketing
Creating and sharing videos that provide helpful information, tips, or entertainment can be a great way to engage with y...
Navigating neurodiversity: An ADHD’ers guide to running a business
Those with ADHD have an advantage in business in terms of their capacity for hyperfocus, multi-tasking, creativity, risk...
Launching a small business: the start-up costs you should expect
It's hard to know where to invest your hard-earned dollars before the business starts generating an income but there are...