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Nikki Weaver

Nikki Weaver has two decades of experience in the branding and marketing industry, including ten years working in some of London's biggest and most influential media agencies. She is passionate about brand transformation and loves seeing her clients flourish and evolve as they step into their new brand identity. Nikki considers herself a professional disruptor, particularly to the old business paradigm. After decades of working within the traditionally male-dominated advertising world, where people thrive on greed, status and power, Nikki strives to show business owners that there's a better way to work. Nikki is rapidly becoming the face of the new wave of entrepreneurs as more and more heart-centred businesses emerge in the market.

From the author

branding, personal brand, employer brand

Top tips on boosting your brand in 2024 

Building a brand takes time, dedication, hard work, and often costs your sanity but there are ways to help ease some of ...
introvert

The quiet disruptor: how to build a brand when you’re an introvert

A quiet disruptor is someone who has a positive effect on the world, without being showy, loud or in your face.

The power of relationships in building your brand

By teaming up with other businesses on projects or initiatives, you’re able to develop mutual trust as well as reach a l...

Secrets of brand-saving PR

Integrity is everything when it comes to public perception, so it’s up to you to maintain your brand’s reputation no mat...
cultural

The impact of company culture on productivity

If people feel valued, empowered, and part of something bigger than themselves, then they stop surviving and start flour...

Driving sales with content marketing

Creating and sharing videos that provide helpful information, tips, or entertainment can be a great way to engage with y...

Navigating neurodiversity: An ADHD’ers guide to running a business

Those with ADHD have an advantage in business in terms of their capacity for hyperfocus, multi-tasking, creativity, risk...
start-up

Launching a small business: the start-up costs you should expect

It's hard to know where to invest your hard-earned dollars before the business starts generating an income but there are...
burnout

How you can avoid small-business burnout

Working 5 am to 11.30pm every night isn't balancing your life or giving your business your best - reward your commitment...

Do your brand values truly align with your target market?

Most businesses will have a core value or, at the very least, a vision that the owner(s) held when first starting up, th...