When you run an at-home craft business, a visually appealing digital presence is key to attracting customers and showcasing your products. To boost sales, you can create engaging logos, banners and more that reflect your brand and style. In today’s digital ecosystem, this means using tools that not only will expedite the process but also deliver professional results. Harnessing smart design platforms, such as Adobe Express, provides a rapid, user-friendly, and enjoyable experience. This benefits professionals across various creative skill levels, allowing them to create various content, including social media posts, videos, images, PDFs, flyers, logos, and more.
Add a personal touch: picking the best marketing assets
Craft businesses are as unique as their products – and your marketing assets should both reflect that originality and effectively communicate it to your customers. Visual assets such as logos, banners, social posts, and websites should create a representation of your brand’s personality and, with the right elements, be a powerful tool to tell its story. When creating your brand’s creative assets, less is often more. Keep your design simple and clean, focusing on your brand name or logo. Avoid clutter and excessive design elements like using too many colours and fonts, which can distract from your message.
Choose the right palette: colour is key
Colours play a crucial role in branding and can evoke different emotions and feelings in your customers. Choose colours that reflect your brand’s unique personality and message. You also can utilise colour psychology by selecting colours that evoke certain emotions in your target audience. By creating a colour palette that aligns with your target audience’s preferences and expectations, you can make a greater impact on potential customers with your marketing materials. While colours might not need adjustment when applying a design to different media, they are still an integral design element that business owners should consider when creating their marketing assets.
Pick appropriate fonts: the right typography can make a difference
Typography – how printed words are stylised or appear – can impact how your brand is perceived. When designing visual assets to market your at-home craft business, choose fonts that are legible and reflect your brand’s personality. Avoid using too many fonts or overly decorative fonts that make assets look busy and reduce readability. Instead, use a single font that is easy to read, which helps your brand appear more cohesive and stand out on marketplaces.
The font you choose represents your brand and can speak volumes to your customers. Some platforms let you choose from over 22,000 licensed fonts, making it simple to find the right typography for your brand – and you can even use your own custom font to express your brand across all assets you create consistently.
Show, don’t tell using visual assets
Your craft products are the heart of your business, so make sure you highlight them prominently across digital and printed assets. Use high-quality images that spotlight your products in the best possible light. Powered by its generative AI capabilities, Adobe Express can help you make posters and flyers in a snap for your next art fair or pop-up event.
And remember, keep it simple. Visual assets should communicate your message clearly and effectively without overwhelming or confusing your audience. Too much text, too many images and too many colours take away from the intended message, so simplicity is key to creating assets that resonate with your target audience.
