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Jaci Burns

Jacqueline (Jaci) Burns is founder and chief marketing officer of Market Expertise, a business-to-business (B2B) agency that specialises in services and intangible products. From her base in Sydney, Jaci helps service-based firms - predominantly from the professional services, financial services and technology sectors - to build strong brands and businesses. Jaci is passionate about the intersection of marketing, technology and human capital.

From the author

Google, SEO strategies, search engine optimisatiion

SEO: Searching for outcomes

SEO is important because most web traffic is driven by search engines - indeed, in Australia, 95 per cent of web traffic...
fast pitch

How to be proactive and pitch your news directly to the media –Part 2

More top tips on building your brand by pitching news about your business to the media effectively.

How to be proactive and pitch your news directly to the media –Part 1

Journalists and PR practitioners share their top tips on how small businesses can perfect their pitch to get media expos...
published, media

How to get your articles published in the media

Ten tips to help you get your written content published to a wider audience, improving your network and your personal b...

It’s time to prepare for anti-slavery legislation

Australia's expected Modern Slavery Act should create more resilient supply chains protecting those who work for small ...