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Jaci Burns

Jacqueline (Jaci) Burns is founder and chief marketing officer of Market Expertise, a business-to-business (B2B) agency that specialises in services and intangible products. Additionally, as an expert in corporate and marketing communications and an established freelance writer, Jaci sits on the NSW board of the International Association of Business Communicators (IABC). Jaci is passionate about ESG and the intersection of technology and human capital.

From the author

PR & Communications

Why SMEs should declare 2024 ‘Year of the AI Dragon’

Whether your business is micro or medium, there will be countless occasions upon which you would benefit from an image t...
Jaci Burns
Feb 19, 2024
Google, SEO strategies, search engine optimisatiion
SEO

SEO: Searching for outcomes

SEO is important because most web traffic is driven by search engines - indeed, in Australia, 95 per cent of web traffic...
Jaci Burns
Sep 21, 2021
fast pitch
PR & Communications

How to be proactive and pitch your news directly to the media –Part 2

More top tips on building your brand by pitching news about your business to the media effectively.
Jaci Burns
May 14, 2021
elevator pitch
Public Relations

How to be proactive and pitch your news directly to the media –Part 1

Journalists and PR practitioners share their top tips on how small businesses can perfect their pitch to get media expos...
Jaci Burns
Apr 15, 2021
published, media
Public Relations

How to get your articles published in the media

Ten tips to help you get your written content published to a wider audience, improving your network and your personal b...
Jaci Burns
Jun 19, 2019
Planning & Management

It’s time to prepare for anti-slavery legislation

Australia's expected Modern Slavery Act should create more resilient supply chains protecting those who work for small ...
Jaci Burns
Mar 15, 2018
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