Oat milk giant Oatly has partnered with small cafe businesses in Sydney and Melbourne on its new “Support Your Local Oat Dealer” campaign.
The campaign aims to encourage Australians to support their local cafes through a free coffee “hotline” and a series of posters shouting out local cafe businesses.
As part of the campaign, customers can call a hotline (“1800-OATFIX”) and receive a “password” to claim a free coffee at one of the participating small businesses.
“Rather than spend our marketing budget entertaining people with our usual Oatly advertising, we’ve chosen to help the community, by shining a spotlight on the cafes and their baristas to help support their business by driving consumers directly to their cafes,” said Hazelle Klønhammer, Brand Director, APAC.
Below are the small businesses participating in the campaign.
Melbourne:
- Acustico – Brunswick
- Alimentari Smith Street – Collingwood
- Archies All Day, Fitzroy
- Calēre, Fitzroy
- Chiaki, Collingwood
- City Saints, Collingwood
- Bench Coffee Company Roastery, Brunswick
- Green Refectory, Brunswick
- Kōhī No Deshi, Brunswick
- Plug Nickel, Collingwood
- Proud Mary, Collingwood
- Sonido, Fitzroy
- Tarts Anon, Collingwood
- Walrus, Brunswick
- Wood and Co Coffee, Brunswick
Sydney:
- Brighter Coffee, Stanmore
- Black Market Roasters, Enmore + Marrickville
- Soulmate, Newtown
- Superfreak, Marrickville
- Tokyo Lamington, Newtown
