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Kate Engler

In a nutshell, Kate breaks the rules of how businesses get publicity. Her MEET THE PRESS MASTERCLASS links journos directly with hand-selected business owners and allows journalists to hear multiple pitches direct from the client, with no ‘PR whitewashing’ and no more 'dud' pitches. What do journalists get out of this? Qualified businesses with juicy stories that they can immediately take to their viewers, readers or listeners. Kate challenges the way publicity is harnessed by businesses, by giving them access to thousands of dollars of free media exposure without using the traditional PR agency model or needing her assistance beyond her highly regarded MasterClass.

From the author

Shying away from success

Why small-business owners who have thrived through the COVID crisis shouldn't torture themselves with thoughts of surviv...

The pitfalls of patents and the upside of protecting your idea

How Aussie SMEs can avoid having to pay exorbitant fees to top-shelf attorneys when arranging patents to protect their i...

Marriages of convenience

Partnerships enable you to create unprecedented growth, resilience and constructive disruption, regardless of the indust...

The perils of being a sole trader

Many SMEs place themselves at huge risk of closure by failing to appreciate the significance of the business structures,...