From the author
Message, media and market
Carefully choosing your channel or platform is crucial - the best crafted message will always fail in the wrong media en...
When it’s pay to play, it’s not publicity!
Instead of succumbing to the seduction of 'editorial' that requires some sort of payment, look at your business and unco...
The two sides of the publicity coin
Proactive publicity is usually all about the written pitch (called a media release), and it’s the #1 door opener for peo...
How “cause days” can help SMEs generate their own media
Cause days draw media attention to a particular slice of life on a particular day of the year - an ideal opportunity to ...
Shying away from success
Why small-business owners who have thrived through the COVID crisis shouldn't torture themselves with thoughts of surviv...
The pitfalls of patents and the upside of protecting your idea
How Aussie SMEs can avoid having to pay exorbitant fees to top-shelf attorneys when arranging patents to protect their i...
Marriages of convenience
Partnerships enable you to create unprecedented growth, resilience and constructive disruption, regardless of the indust...
The perils of being a sole trader
Many SMEs place themselves at huge risk of closure by failing to appreciate the significance of the business structures,...