In a nutshell, Kate breaks the rules of how businesses get publicity. Her MEET THE PRESS MASTERCLASS links journos directly with hand-selected business owners and allows journalists to hear multiple pitches direct from the client, with no ‘PR whitewashing’ and no more 'dud' pitches. What do journalists get out of this? Qualified businesses with juicy stories that they can immediately take to their viewers, readers or listeners. Kate challenges the way publicity is harnessed by businesses, by giving them access to thousands of dollars of free media exposure without using the traditional PR agency model or needing her assistance beyond her highly regarded MasterClass.