PR & Communications

PR & Communications Archives

Life after Facebook: strategic marketing questions SMEs should consider

Recent issues with Facebook should make SMEs reconsider their social media marketing strategies and have a second look a...
Emails, business email

Eight unexpected email challenges and how to fix them – Part 1

Despite email’s proven popularity and effectiveness as a communications and marketing platform, it still presents challe...

What is a brand voice, and how do you find yours?

It's vital that you stand out and connect with your customers - your brand voice is a great way to build this connection...

Three must-do’s to build an engaging personal brand on Clubhouse

Clubhouse provides industry professionals with a unique opportunity to showcase their niche, and to collaborate and netw...

“Beauty isn’t as inclusive as you think it is”: Adore Beauty

Adore Beauty is spearheading a campaign to address the lack of inclusivity in its industry and creating more products fo...
virtual team, virtual offices, communication

Perfecting the art of effective customer communication in semi-remote work conditions

Communication is the single most important ingredient for a business for it to successfully manage a transition to remot...
branding, personal brand

Five simple ways small-business owners can build their personal brand and influence

Even with just limited resources, a small-business owner can harness their own skillsets to establish and grow their per...
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Why you need to give your customers social proof

When we see social proof examples on social media we are more inclined to believe that brand because others have shown t...
team building

Team building, differently

Despite the widespread integration communication technology during COVID, human to human connection is imperative to the...

Top digital trends for SMEs to adopt in 2021

Digital automation enables SMEs to streamline their workflow and help to identify areas that can also be automated to in...