PR & Communications

PR & Communications Archives

CX, success, personal experience

How SMEs can elevate their customer experience in the digital age

Utilise technology to create a seamless experience across multiple channels, such as email, live chat, social media, and...

What is PR?

There is no better time than the present, with publications all around the world pumping out thousands of pieces of cont...

How to get the “wow” factor in your business

Acting on any of these five senses provides your business with the power to change your customers' buying habits.

Floods, fires…and emojis: they are all risks to your business

For businesses keen on staying ahead, it's essential to keep adapting, learning, and most importantly, understanding the...

Secrets of brand-saving PR

Integrity is everything when it comes to public perception, so it’s up to you to maintain your brand’s reputation no mat...
organic content, creators

Does your content sit on the fence or jump over it?

No matter what you write and publish, not everyone will like it - that’s ok as your vibe will attract your tribe.

Nobody wants to talk to me!

One of the biggest changes Amberlea Henriques has seen in recent years is consumers' increasing reluctance to answer a p...

Why every business can, and should, do content marketing

Share your knowledge, give your audience tips and you will be seen as an authority in your industry.

Five steps to building a strong, adaptable brand

Ensure that your employees know the brand values and messaging so that they have the tools to stay consistent.
media

Five ways small business can get more media

The critical element in getting media attention is a strong pitch that gets to the point of the message.