personalisation
Followpersonalisation Archives
Seven ways to tell whether your B2B business has customer relations nailed
Your Net Promotor Score should be a fair reflection of your standing with customers and whether or not they'd be likely ...
Why your business should consider a subscription business model
Subscribers who pay periodically and have a long-term association with your brand are less likely to opt out, allowing y...
How to deliver great digital customer experiences that create revenue
Using the right tools, businesses can use post-purchase feedback to better understand the key drivers of spend and what ...
Q&A: Wrapping unique experiences in a gift box
Through their venture We Wander, Tom Dufraiss and Eric Amiel aim to create gift boxes that deliver a one-of-a-kind and m...
Affordable and accessible customer engagement strategies for your small business
There is no one single ingredient for a successful customer engagement plan, so it's important you really understand you...
Lessons, opportunities and reasons to be optimistic for small hotel businesses
Incentivising loyalty, which helps hotels build certainty, contingency, and operate more cost-effectively, is essential.
Reinventing retail with Stockland’s S Connect
Bricks and mortar is here to stay - with consumers craving in-person shopping experiences, it's a great time to think ab...
How small businesses can make the most of personalisation
We are seeing a messaging overload that is forcing businesses to provide personalised content and experiences for their ...
How can small businesses deploy big marketing strategies?
Your small businesses could have the best product or service in the market, but if you can't effectively and strategical...
Five digital marketing tactics for small businesses to follow in 2022
Research supports the assertion that that if your site includes video, it is 50 times more likely to generate organic se...