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Vijay Sundaram

Vijay Sundaram is the Chief Strategy Officer at global technology platform Zoho. With 45+ apps in nearly every major business category, including sales, marketing, customer support, accounting and back office operations, and an array of productivity and collaboration tools, Zoho Corporation is one of the world's most prolific software companies.

From the author

motivation, motivated

How motivated teams power successful small businesses

What makes people in a small business motivated to drive growth is feeling valued and being supported by those at the to...
virtual team, virtual offices, communication

Perfecting the art of effective customer communication in semi-remote work conditions

Communication is the single most important ingredient for a business for it to successfully manage a transition to remot...

Survival to success: marketing in COVID-normal

Integrating digital models is quickly taking over small business plans, with 87 per cent of total marketing budgets expe...

Busting innovation myths

Some prevalent misconceptions prevent small businesses to seek innovation as they should, hampering the growth they dese...
privacy breaches, cyber incidents

It has never been more important to take privacy obligations seriously

Every business should always have privacy protection foremost in their cybersecurity strategies as the risks have become...
rural

Rural rising: technology is bridging the digital divide

In a matter of clicks, a small business in a rural area can appear to have the processes and capabilities of a much larg...
blue sky

Blue sky thinking: working the cloud to drive innovation

The cloud helps small businesses become more agile, evolve their product or service and make informed, data-driven decis...
digitisation

Why SMEs should be paying less than ever for software

With disruption and innovation in technology to make things simpler and easier, software becomes ever more accessible an...

If 2020 is the year you embrace CRM, here’s what’s in store

A CRM is designed to attract, retain and satisfy your customers with front ends and behind-the-scenes processes that giv...
CX, success, personal experience

Scaling your customer experience

As your small business is scaling up, it's important to have the proper tools and processes in place to ensure its long ...