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Vijay Sundaram

Vijay Sundaram is the Chief Strategy Officer at global technology platform Zoho. With 45+ apps in nearly every major business category, including sales, marketing, customer support, accounting and back office operations, and an array of productivity and collaboration tools, Zoho Corporation is one of the world's most prolific software companies.

From the author

Six sales metrics your small business should analyse in 2024

The sales funnel is the journey a prospect takes from initial contact through to becoming a customer.
payment systems

Optimising payment processes: five effective strategies to ensure timely payments

By implementing simple strategies that streamline payment processes and encourages prompt settlements from customers, fi...

Analyse and optimise: driving greater value from your business’s online presence

An online presence isn’t a set-and-forget but an iterative process that becomes more effective and valuable through anal...

Dollars and reputation on the line unless small businesses get smart about privacy

SMEs should prioritise third-party technology vendors that focus on data privacy, promote best practice and regularly au...
ai in enterprise

No business is too small for AI

AI makes it possible for machines to analyse vast quantities of data, in context, and learn from experience to perform t...
data, privacy breaches, cyber incidents

Data privacy: A big issue for small businesses

All small businesses as a matter of best practice have a duty to protect their businesses and the data of those using it...
stack, technology spend, technology trends, new world

Unified tech stack: The future of small business collaboration

A unified approach to technology through the tech stack can save time and money in both the short- and long-term.

Creating big conversion strategies for your small business

While we may live in a digital world, there are still plenty of opportunities in physical and conventional marketing.
dubious data, customer data program

Why small businesses must ensure clear data integrity to protect customer data

Small businesses should learn from the mistakes of these big businesses when it comes to handling data and be wise in ch...
data, privacy breaches, cyber incidents

How to identify cybersecurity threats and protect your small business

The more data that is accumulated, the more vulnerable a small business is to risks in both short- and long-term, even i...