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Vijay Sundaram

Vijay Sundaram is the Chief Strategy Officer at global technology platform Zoho. With 45+ apps in nearly every major business category, including sales, marketing, customer support, accounting and back office operations, and an array of productivity and collaboration tools, Zoho Corporation is one of the world's most prolific software companies.

From the author

Creating big conversion strategies for your small business

While we may live in a digital world, there are still plenty of opportunities in physical and conventional marketing.
dubious data, customer data program, marketing strategy

Why small businesses must ensure clear data integrity to protect customer data

Small businesses should learn from the mistakes of these big businesses when it comes to handling data and be wise in ch...
data, privacy breaches, cyber incidents

How to identify cybersecurity threats and protect your small business

The more data that is accumulated, the more vulnerable a small business is to risks in both short- and long-term, even i...
low-code no-code

Low-code, no-code: democratising technology amid economic uncertainty

Using low-code no-code to create applications can increase resilience, innovation and operational efficiencies in the fa...
Zeigarnik effect

Affordable and accessible customer engagement strategies for your small business

There is no one single ingredient for a successful customer engagement plan, so it's important you really understand you...
well-being, mindfulness, stress, workplace

From EOFY stress to new financial year serenity

The new financial year provides an opportunity for SME owners to make resolutions and set your sights on longer-term fin...
market, strategies

How can small businesses deploy big marketing strategies?

Your small businesses could have the best product or service in the market, but if you can't effectively and strategical...
AI

Introducing your small business to the power of automation and AI

The "democratisation"of technology means small businesses can tap into the expertise and functionality of larger, more s...
technology, tech

Tech skills you can master…even if you aren’t tech-savvy

The future of work relies heavily on technology, so it’s important that it’s made more affordable and accessible than ev...
hybrid working

Work is something we do, not somewhere we go

Hybrid work is being seen as a model that can unlock more than just time and money for businesses but also a renewed sen...