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Paul North

With over 20 years of experience in the software industry, Paul North is the Senior Vice President of APJ at Optimizely, the digital experience platform (DXP) provider. Having worked for both multinational corporations and SMEs and start-ups, Paul thrives in the contrast between building a business from a blank sheet of paper to growing businesses in scale-up mode to drive growth and create stakeholder value. Through his position at Optimizely, Paul is on a mission to help APAC businesses unlock their digital potential by equipping them with the tools and insights they need to create and optimise digital experiences in new ways.

From the author

digitisation, DXP,

How small businesses can innovate through DXP

With consumers demanding more personalised content and experiences, the brands that thrive will be those who create mean...