From the author
Omnichannel marketing and visual merchandising: leveraging a seamless customer experience
As the retail landscape continues to change, it is crucial SMEs seamlessly blend physical and digital touchpoints with c...
Creating a winning social media strategy on a small budget
It's important to develop a schedule that you can adhere to regularly - use analytics to find the best time and day to p...
Finish the financial year with a bang! EOFY marketing strategy planning to boost your sales
Promoting and listing eCommerce through social media apps such as Instagram and TikTok is a proven strategy to boost sal...
What is ChatGPT and how can small businesses use it?
ChatGPT can be utilised to create chatbots that interact with your customers and answer their questions through human-li...
Four digital marketing tips to optimise in 2023
Even with continued digitalisation, consumers still want to feel that they are valued and respected by businesses.
Why your business should consider a subscription business model
Subscribers who pay periodically and have a long-term association with your brand are less likely to opt out, allowing y...
What is user-generated content and how can small business use it?
With user-generated content, businesses can aggregate rich content without the costs of having to engage professionals t...
Four post-pandemic digital marketing trends
As people seek more meaningful social interactions, we are seeing a shift from macro- to micro-communities on every soci...
How to take advantage of TikTok for business
Taking advantage of the opportunities in TikTok can help businesses build brand awareness, generate leads and increase ...
How to improve your self-motivation in business
Self-motivation is the internal drive to take initiative and action to produce, develop, achieve, pursue and keep moving...