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Lynda Schenk

After over 20 years of marketing in the Wine Industry, Lynda Schenk founded Purple Giraffe Marketing Consultancy in 2014 offering an end-to-end marketing service that draws on her proven ability to formulate brand strategies and marketing communications plans that build brand equity, growth, and profitability. Today, Lynda and the Purple Giraffe team work across many industry sectors including wine, medical and franchises. Lynda has a natural ability to talk to people, understand their business and their objectives, and then work with them to formulate marketing plans, brand strategies, and marketing communication plans that build brand equity, growth, and profitability.

From the author

Omnichannel marketing and visual merchandising: leveraging a seamless customer experience

As the retail landscape continues to change, it is crucial SMEs seamlessly blend physical and digital touchpoints with c...

Creating a winning social media strategy on a small budget

It's important to develop a schedule that you can adhere to regularly - use analytics to find the best time and day to p...

Finish the financial year with a bang! EOFY marketing strategy planning to boost your sales

Promoting and listing eCommerce through social media apps such as Instagram and TikTok is a proven strategy to boost sal...

What is ChatGPT and how can small businesses use it?

ChatGPT can be utilised to create chatbots that interact with your customers and answer their questions through human-li...
digital evolution, tech stack

Four digital marketing tips to optimise in 2023

Even with continued digitalisation, consumers still want to feel that they are valued and respected by businesses.

Why your business should consider a subscription business model

Subscribers who pay periodically and have a long-term association with your brand are less likely to opt out, allowing y...
User Generated Content

What is user-generated content and how can small business use it?

With user-generated content, businesses can aggregate rich content without the costs of having to engage professionals t...

Four post-pandemic digital marketing trends

As people seek more meaningful social interactions, we are seeing a shift from macro- to micro-communities on every soci...

How to take advantage of TikTok for business

Taking advantage of the opportunities in TikTok can help businesses build brand awareness, generate leads and increase ...
self-motivation

How to improve your self-motivation in business

Self-motivation is the internal drive to take initiative and action to produce, develop, achieve, pursue and keep moving...