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Lynda Schenk

After over 20 years of marketing in the Wine Industry, Lynda Schenk founded Purple Giraffe Marketing Consultancy in 2014 offering an end-to-end marketing service that draws on her proven ability to formulate brand strategies and marketing communications plans that build brand equity, growth, and profitability. Today, Lynda and the Purple Giraffe team work across many industry sectors including wine, medical and franchises. Lynda has a natural ability to talk to people, understand their business and their objectives, and then work with them to formulate marketing plans, brand strategies, and marketing communication plans that build brand equity, growth, and profitability.

From the author

self-motivation

How to improve your self-motivation in business

Self-motivation is the internal drive to take initiative and action to produce, develop, achieve, pursue and keep moving...

How to leverage holidays and awareness days in digital media marketing

Taking advantage of holidays and awareness days can lead to increased customer interaction, lead generation and brand aw...
roadmap

Why every small business needs a marketing roadmap

A clear marketing strategy provides absolute clarity over what makes the business unique, its values, its target market,...
Work life balance

Work-life balance strategies for small-business owners

We have one life, not a "work" life and a "personal" life, and we should not be putting ‘"work" and "life" against each ...
reliability

Why reliability matters for small business

In life, as in business, reliability and timing is the core of every successful functioning relationship and the basis o...
holiday break

How to take a guilt-free holiday

Do the people on your team have what it takes to keep the business running in your absence? If not, identify the gaps an...
Step Up, sustainability

Five business benefits of going green

As a business, you can create an ethos of genuine concern and sustainability that permeates in a way that makes financia...