Lynda Schenk
After over 20 years of marketing in the Wine Industry, Lynda Schenk founded Purple Giraffe Marketing Consultancy in 2014 offering an end-to-end marketing service that draws on her proven ability to formulate brand strategies and marketing communications plans that build brand equity, growth, and profitability. Today, Lynda and the Purple Giraffe team work across many industry sectors including wine, medical and franchises. Lynda has a natural ability to talk to people, understand their business and their objectives, and then work with them to formulate marketing plans, brand strategies, and marketing communication plans that build brand equity, growth, and profitability.
From the author
Omnichannel marketing and visual merchandising: leveraging a seamless customer experience
As the retail landscape continues to change, it is crucial SMEs seamlessly blend physical and digital touchpoints with c...
Sep 12, 2023
Creating a winning social media strategy on a small budget
It's important to develop a schedule that you can adhere to regularly - use analytics to find the best time and day to p...
Jul 18, 2023
Finish the financial year with a bang! EOFY marketing strategy planning to boost your sales
Promoting and listing eCommerce through social media apps such as Instagram and TikTok is a proven strategy to boost sal...
Jun 14, 2023
What is ChatGPT and how can small businesses use it?
ChatGPT can be utilised to create chatbots that interact with your customers and answer their questions through human-li...
Mar 8, 2023
Four digital marketing tips to optimise in 2023
Even with continued digitalisation, consumers still want to feel that they are valued and respected by businesses.
Jan 17, 2023
Why your business should consider a subscription business model
Subscribers who pay periodically and have a long-term association with your brand are less likely to opt out, allowing y...
Oct 18, 2022
What is user-generated content and how can small business use it?
With user-generated content, businesses can aggregate rich content without the costs of having to engage professionals t...
Sep 5, 2022
Four post-pandemic digital marketing trends
As people seek more meaningful social interactions, we are seeing a shift from macro- to micro-communities on every soci...
Aug 5, 2022
How to take advantage of TikTok for business
Taking advantage of the opportunities in TikTok can help businesses build brand awareness, generate leads and increase ...
Jul 7, 2022
How to improve your self-motivation in business
Self-motivation is the internal drive to take initiative and action to produce, develop, achieve, pursue and keep moving...
Jun 7, 2022