2023 is here with digitalisation more imperative than ever before. In the new year, it is important for your business to remain competitive by updating and optimising your digital marketing to accommodate the upswing of digitalisation.
Here are four simple digital marketing tips for attracting shoppers in the digital space to ensure your business thrives in the new year.
1. Take advantage of email marketing
Email marketing continues to be one of the most effective ways to keep customers returning. Email marketing reportedly influences the buying decision of 50.7 per cent of customers, so it is not something you can afford to do without.
Nowadays the hustle culture is becoming a norm for most individuals, therefore, your target market will find themselves continuously on the go with very minimal time to dedicate to researching and finding products. Email marketing allows your business to reach customers fast without them having to search for your business or products. As a result, your business will be top of mind when they are making buying decisions.
Whilst shoppers may be busy, they still want the best deals, so ensure your email marketing is engaging subscribers by highlighting your businesses’ special promotions, sales, or seasonal product lines.
2. Optimise website performance
When people get stuck for gift ideas or want to find a specific product, they will turn to the source at their fingertips, Google, to help them. That is why it is so important to update and optimise your website and ensure it is ranking well.
Optimise your website by featuring your sales and adding keywords that accurately describe your products which will lead customers to your website when searching for specific gifts or products. While it is ideal for your business to be listed on the first page of Google, it is important to not use irrelevant keywords to achieve this. Google and consumers both favour authenticity, so ensure your website’s language flows naturally and is accurate.
3. Launch a paid campaign
With Adobe predicting a 2.5 per cent growth in online sales, it is the perfect time for your business to ramp up its digital sales efforts.
A pay-per-click (PPC) campaign can swiftly enhance your website traffic, especially in this digitally advanced world where shoppers are more reliant on search engines to find goods and services. By developing a customised campaign across major search engines and social media platforms you can put your business in front of customers who are searching for the goods and services you provide.
For optimal performance, it is important to adapt your campaign to the most highly searched keywords and phrases associated with your products. We also recommend using generic search phrases such as “gifts for her” or “best gifts for Christmas” to really boost your searchability.
4. Be personal
Personalised content has become essential for businesses, with 80 per cent of consumers saying they are more likely to make a purchase when brands offer personalised experiences.
It is important to understand your business’ different audience segments and target them with relevant content. For existing customers this can be a personalised email to thank them for their continued support and for first-time subscribers this could be offering a sign-up value-add or discount. Sending personalised emails with relevant festive greetings is a simple touch that can go a long way for both existing and new consumers.
Consumers are more willing to respond and repeat purchases from businesses that make them feel valued and respected. Ensure you take advantage of any opportunities to remind your consumers how much they mean to your business.
