ChatGPT, a new artificial intelligence chatbot, has taken the internet by storm with it eclipsing one million users within a week of its launch. When a user gives it input, the tool generates natural language responses, making it useful in a variety of business applications where human-like conversation with customers or clients are needed.
Here are four ways your small business can use ChatGPT to attract and retain online audiences.
1. Content creation
By utilising its natural language processing and GPT-3 technology, your business can use ChatGPT to generate high-quality engaging content for your target audience based on your specific inputs and user interests.
It can develop content that is tailored specifically to the interests and needs of your target audience, increasing the likelihood your content will capture their attention, driving engagement and directing traffic to your website or social media platforms. This content can range from blog post titles, summaries, social media posts, and even entire articles.
2. Customer service
ChatGPT can be utilised to create chatbots that interact with your customers and answer their questions through human-like conversation. This can help your business provide better customer service and build stronger relationships with your audience, especially in today’s authenticity driven society. However, it is important to note that it applies a general language model and may lack specialised knowledge in certain areas.
3. SEO
Search Engine Optimisation (SEO) is a vital part of content marketing, and ChatGPT can be helpful in assisting with performing SEO-related tasks. For example, ChatGPT allows your business to experiment with writing meta titles and meta descriptions, enhancing your websites search engine ranking. It can also increase your readability scores by refining sentences within your content.
4. Content curation
ChatGPT can be utilised to create a valuable and reliable content marketing strategy by assisting your business with researching and curating content from multiple sources. For example, ChatGPT can come up with new ideas for content marketing campaigns and identify trends and topics that would be of interest to your target audience. However, when it comes to facts, it is necessary to verify ChatGPT’s response from authentic sources to avoid publishing misleading information.
So, is ChatGPT a fit for your business?
No matter your industry, there is no harm in testing out the waters with ChatGPT and seeing if it’s the right fit for your business. To access the tool, go to chat.OpenAi.com, register for an account, log in and get started by asking the tool any questions you may have.
Currently, ChatGPT is free to use due to the model being in its ‘learning’ phase. However, ChatGPT Plus, which is an enhanced version of ChatGPT is also available to a limited pool of users for $20 per month. ChatGPT Plus allows users to get faster responses, a better connection to the tool, and early access to new features.
However, despite ChatGPT’s reliability and advanced technology, it is essential to remember that they cannot fully replicate the creativity and emotional intelligence of a human content creator. Therefore, it is crucial for your business to review and edit the content generated by ChatGPT to ensure it aligns with your brand’s tone of voice, values and message.
