personalisation
Followpersonalisation Archives
How to harness personalisation to boost customer engagement
Personalised communications are a great way to engage customers. With the right tools and support, you can put it to wor...
Design and gifting trends for the holiday season revealed
Aussie customers appreciate custom messages or images, as well as unique personalised design on their gifts.
It’s not who you know, it’s how you treat them
By leveraging data, technology and a customer-centric mindset, SMEs can meet individual needs and exceed expectations.
Unlock the secret eCommerce weapon: how AI can skyrocket your email marketing revenue
It's time to level up your email marketing game and unlock the full potential of AI in your email marketing and customer...
Simple strategies to drive a big difference for small retailers
Data doesn’t only enable personalisation, it drives operational efficiencies in an omnichannel strategy.
Sustainable returns build brand loyalty, survey finds
“Sustainability is no longer a nice to have for consumers, it’s now a key consideration when deciding which brand to pur...
The secret to a successful small business is excellent customer service
Prioritising customer service, engaging in open communications and building strong relationships is the key to success i...
How to: Data-driven customer-centricity for SMEs
SMEs can step beyond the limitations of software designed to support one element of the business by selecting a scaled-d...
Four digital marketing tips to optimise in 2023
Even with continued digitalisation, consumers still want to feel that they are valued and respected by businesses.
How SMEs can do more with less to improve CX
With customer behaviour continuously changing, SMEs must strive for seamless CX to gain attention and loyalty.