personalisation
Followpersonalisation Archives
Simple strategies to drive a big difference for small retailers
Data doesn’t only enable personalisation, it drives operational efficiencies in an omnichannel strategy.
Sustainable returns build brand loyalty, survey finds
“Sustainability is no longer a nice to have for consumers, it’s now a key consideration when deciding which brand to pur...
The secret to a successful small business is excellent customer service
Prioritising customer service, engaging in open communications and building strong relationships is the key to success i...
How to: Data-driven customer-centricity for SMEs
SMEs can step beyond the limitations of software designed to support one element of the business by selecting a scaled-d...
Four digital marketing tips to optimise in 2023
Even with continued digitalisation, consumers still want to feel that they are valued and respected by businesses.
How SMEs can do more with less to improve CX
With customer behaviour continuously changing, SMEs must strive for seamless CX to gain attention and loyalty.
Seven ways to tell whether your B2B business has customer relations nailed
Your Net Promotor Score should be a fair reflection of your standing with customers and whether or not they'd be likely ...
Why your business should consider a subscription business model
Subscribers who pay periodically and have a long-term association with your brand are less likely to opt out, allowing y...
How to deliver great digital customer experiences that create revenue
Using the right tools, businesses can use post-purchase feedback to better understand the key drivers of spend and what ...
Q&A: Wrapping unique experiences in a gift box
Through their venture We Wander, Tom Dufraiss and Eric Amiel aim to create gift boxes that deliver a one-of-a-kind and m...