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Karlie Taylor

Karlie Taylor heads up Marketing for SHOPLINE, a leading global unified commerce platform empowering over 500,000 brands with market-leading tools to sell everywhere. With over a decade of experience in B2B Marketing within the retail tech sector, Karlie has had the privilege of working with industry leaders such as Zip Co, Temando, and most recently, Comestri. Karlie's expertise lies in establishing and optimising marketing functions for startups and scale-ups, contributing to their growth and ongoing success. Beyond professional endeavours, Karlie is an active and dedicated advocate for women in business. She is a firm believer in empowering women at every stage of their career journey, and is committed to fostering an inclusive and supportive business environment.

From the author

Simple strategies to drive a big difference for small retailers

Data doesn’t only enable personalisation, it drives operational efficiencies in an omnichannel strategy.
working from home, switch off

Unpacking female eCommerce owner struggles and how to overcome them

Finding a work-life balance is a constant challenge, especially for female entrepreneurs who often have multiple roles t...