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Jenny Choo

Jenny Choo, Vice President of SMB for APAC at Zendesk, leads their SMB growth and expansion business across APAC. Her team advises SMBs in the transformation of unlocking growth through customer experience. Jenny is passionate about helping SMBs succeed through the adoption of cloud technology; and is a strong advocate of diversity and women leadership in STEM. Jenny has 16 years' experience of building businesses and leading teams across APAC. Prior to joining Zendesk, Jenny worked for Merrill Lynch, A.T. Kearney, LinkedIn, Xero and Workday advising clients across multiple industries in M&A, management consulting and technology.

From the author

CX, success, personal experience

Three tips to help your small business deliver outstanding customer experience

SMEs should look at regularly tracking and assessing performance across their customer touchpoints to help inform where ...