How to take advantage of TikTok for business

With more than 2.6 billion downloads worldwide and 7.38 million Australian users over the age of 18, TikTok’s rise in popularity is showing no signs of slowing. From educational videos to beauty makeovers there are endless ways to utilise TikTok for your business. Taking advantage of these opportunities can help businesses in any industry to build brand awareness, generate leads and increase engagement. Not to mention, have some fun along the way.

Here are five key strategies your business should consider for your TikTok debut:

1. Analyse trends amongst your audience

TikTok has a wide range of topics such as entertainment, dance, DIY, educational, pranks and travel. Research your audience to see what type of content and topics they are engaging with most and utilise your findings to influence the content you develop.

2. Be more playful and less commercial

To stand out in a crowd of content, your content needs to be unique, attention-grabbing and relevant to your audience and brand. TikTok thrives off originality so let engagement be your guide and explore what is fun about your business.

Ensure you clearly understand your brand’s culture, values and identity so your content is genuine, and true to your brand whilst avoiding typical corporate guidelines. The more authentically you represent your brand, the better you’ll do on TikTok.

Take your audience behind the scenes of your office, have your employees show off their desk or what they do in a day.

3. Take part in TikTok challenges

Increase your brand’s engagement and visibility by participating in TikTok challenges. Find out what song, dance or activity is trending and create your own branded version to share with your community. This will increase your visibility and make you more relatable.

Alternatively, you can choose to create your own TikTok challenge. Before you start a challenge, know your goals. Do you want to increase brand awareness, promote an upcoming event or generate leads?

Once you know your objective, you can promote your brand-new challenge in various ways, such as:

  • promote your challenge through sponsored hashtags
  • launch a contest to encourage participation by awarding a prize to the best participant
  • partner with influencers in your niche and ask them to participate in your challenge using the hashtag.

4. Share user-generated content (UGC)

While developing your own content is effective in promoting your business and building your brand awareness, you can also tap into your consumer content.

Develop a hashtag for your business or product and ask audiences to use it whenever they share something on TikTok about your brand. This allows viewers to learn about your brand through the best marketing technique – word of mouth.

5. Share the right hashtags

Allow your content to be discovered, by researching hashtags. What kind of hashtags are trending? What does your target audience click on? Which hashtags relate to your business? Don’t use popular hashtags for the sake of it. Ensure your hashtags are relevant to your videos to avoid leaving users disappointed when clicking it.

Keep in mind TikTok is a platform used for amusement, not hard-sell. Users are searching for fun content that will entertain them, therefore, ensure you utilise your hashtags strategically to get your audience’s attention.