Lynda Schenk
After over 20 years of marketing in the Wine Industry, Lynda Schenk founded Purple Giraffe Marketing Consultancy in 2014 offering an end-to-end marketing service that draws on her proven ability to formulate brand strategies and marketing communications plans that build brand equity, growth, and profitability. Today, Lynda and the Purple Giraffe team work across many industry sectors including wine, medical and franchises. Lynda has a natural ability to talk to people, understand their business and their objectives, and then work with them to formulate marketing plans, brand strategies, and marketing communication plans that build brand equity, growth, and profitability.
From the author
How to leverage holidays and awareness days in digital media marketing
Taking advantage of holidays and awareness days can lead to increased customer interaction, lead generation and brand aw...
May 6, 2022
Why every small business needs a marketing roadmap
A clear marketing strategy provides absolute clarity over what makes the business unique, its values, its target market,...
Mar 8, 2022
Work-life balance strategies for small-business owners
We have one life, not a "work" life and a "personal" life, and we should not be putting ‘"work" and "life" against each ...
Feb 8, 2022
Why reliability matters for small business
In life, as in business, reliability and timing is the core of every successful functioning relationship and the basis o...
Jan 6, 2022
How to take a guilt-free holiday
Do the people on your team have what it takes to keep the business running in your absence? If not, identify the gaps an...
Dec 7, 2021
Five business benefits of going green
As a business, you can create an ethos of genuine concern and sustainability that permeates in a way that makes financia...
Nov 15, 2021