Branding
‘Trapped in auto menu hell’: Eight service failures that send customers running
“When someone contacts your business, they're allowing you to strengthen that relationship – or destroy it.”
customer loyalty
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Data & Analytics
Simple strategies to drive a big difference for small retailers
Data doesn’t only enable personalisation, it drives operational efficiencies in an omnichannel strategy.
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Australians don’t care where they buy from “as long as it works”
During the pandemic, the demand for 'frictionless' digital experiences rose rapidly as 82 per cent said they would want ...
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Ways to keep your customers loyal even when you have to raise prices
Honest communication, demonstrating value, making a personal connection and updating your website regularly, can help to...
Branding
How smaller businesses can benefit from frictionless digital rewards programs
Loyalty and rewards programs can go a long way toward helping businesses establish better relationships with customers a...
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How to build an effective membership program
Membership programs can create security and profit for small businesses through the steady cashflow streams that they ca...
Advertising
How retailers can engage with customers in the cookieless age of NFTs
If you can package up a great value proposition, whether it be a membership, subscription or punchcard program, customer...
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Don’t fear finding out: how SMEs can use customer feedback to their advantage
Small businesses need to be open to receiving feedback if they are to ensure better customer retention rates and the inc...
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Would you like more customer loyalty? Here are four ways you can
Having a following of loyal customers gives you the option to get it wrong sometimes and still have them support you - n...