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John Pirlo

John Pirlo has spent more than 25 years in the health and fitness industry and is an avid campaigner for the importance and benefits of movement. He is the founder of the Ninja Parc obstacle course franchise and owns multiple Genesis Health + Fitness clubs. He opened 10 clubs in the space of five years.

From the author

How to build an effective membership program

Membership programs can create security and profit for small businesses through the steady cashflow streams that they ca...

How to beat customer boredom

Applying a little creativity to how you combine, name and market your existing offerings can keep things interesting eno...