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Tamara Oppen

Tamara Oppen is the Managing Director for GoDaddy Australia, the company empowering Australian entrepreneurs to succeed online. Tamara is charged with leading the company's Australian operations and growth as it continues to deepen its presence in the region to help small businesses get online and thrive. Prior to joining GoDaddy, Tamara held senior executive roles at Newscorp Australia, including General Manager of News Local, Commercial Business Transformation Lead and Strategy and Operations Director. Tamara was co-founder of Pivot.ly, a digital transformation consultancy helping small businesses and start-ups fast track their digital footprint. Previously, Tamara was CEO of Mable, one of Australia’s fastest growing health tech start-ups, driving brand reinvention and revenue growth.

From the author

brand

Building a legendary brand: lessons for business from the Ricky Stuart Foundation

Not-for-profits can present great case studies for small businesses on how to build trust, create a strong narrative or ...
discretionary spend

Creating the local digital identity your business deserves

A simple change such as a shorter local domain extension can do much to help harness the power of local for your digital...
Intuition

The insights behind instincts in business

Whether it’s the decision to start a business or to overcome challenging situations, research shows that instinct and as...

Aussie entrepreneurs take on digital transformation in the ‘new new’

Given the impact of lockdowns and reduced foot traffic, Aussie entrepreneurs turned to new sales channels to overcome th...
digital communication

How to reach eager shoppers and boost online holiday sales with email marketing

As an extremely cost-effective channel for most small businesses, email marketing provides a convenient way to reach eag...
survey, website

Do it yourself or do it for me: how to build your dream small-business website

Whatever your budget, technical ability or requirements, it’s never been easier to create a beautiful website that works...
employee data, obligations, cybersecurity tips, cyber-resilience

Three key cyber security questions every small-business owner must ask

Even a small-business website holds data such as customer addresses, passwords and credit card details that are consider...

The “Yolo Economy”: a fleeting fad or driving force?

The start-up owners represented by the "Yolo Economy" are ushering in a new era of entrepreneurialism, adding to an alre...

Spread the word: generating positive reviews for your small business

Why positive reviews are so important in giving your business the much-needed visibility and recognition that will drive...

What is a brand voice, and how do you find yours?

It's vital that you stand out and connect with your customers - your brand voice is a great way to build this connection...