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Anurag Vasisth

Anurag Vasisth, Group Chief Executive Officer at Loyalty Now, is a global business leader and a payments industry expert with more than 25 years of in-depth business leadership experience in major verticals within the payments industry, and a deep understanding of the merchant and merchant-funded loyalty ecosystem. Over last 25+ years Anurag has performed in key business leadership roles with Fortune 500 global corporations and, more recently, within the start-up ecosystem.

From the author

rewards program

How smaller businesses can benefit from frictionless digital rewards programs

Loyalty and rewards programs can go a long way toward helping businesses establish better relationships with customers a...