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Overcoming the challenge of a marketing an SME that solves a problem with a stigma attached
On the sensitive issue she was solving, Angelique feels the key is being honest and open about her products, how they wo...
video marketing
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Video is for small businesses, too
Keeping all your clips as 'stock footage', in the same way as you would your photos, allows you to use relevant clips in...
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The benefits of creating online video courses
Online courses are a strong way to show your level of expertise and build brand recognition, as well as a strong relatio...
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Learning what is critical for customers and optimising the way that messages get delivered amongst all the online noise ...
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Video marketing trends for 2022
When following trends, don’t get caught up in the latest dances or pranks but on the deeper trends that are seeing consi...
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How to plan your video marketing content
Knowing exactly who you are creating video content for, why and how you are going to do it, will help you to feel more c...
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An SME guide to optimising social media campaigns
Growth rate accounts for how all your metrics are performing across the board - overall, this is the biggest indicator o...
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Video marketing for the SME
When deployed properly, video is the great equaliser for small businesses that do not have enough resources to mount a m...
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Top tips for engaging a video production company
Recent research reveals that 60 per cent of marketers are using video, proving that this is the marketing channel SMEs n...