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David Fairfull

David has developed deep marketing domain expertise and is passionate about shaping the role technology is having on the marketing function. The co-founder and CEO of Metigy was formerly a Managing Partner of We Are Social (the largest global social agency), Regional Director APAC for McCann Erickson WorldGroup’s digital business, and Managing Director of The Brave Group (an early pioneer in digital marketing). David is driven by the idea that technology can make marketing fun!

From the author

Why SMEs are the driving force behind the martech automation boom

Over the past decade, SMEs looking to get ahead have leveraged AI in business and marketing platforms to widen the gap i...

Rise of the pandemic side hustle: tips for going it alone

Although knowing how to kick-start a small business during a period of great uncertainty can be daunting, the growing tr...
microbusiness, concept to business, risks

With JobKeeper’s end, a new era of homegrown microbusiness owners is a comforting prospect

Championing a digital-first future could be a vital step in supporting the rising microbusiness sector at this critical ...

Life after Facebook: strategic marketing questions SMEs should consider

Recent issues with Facebook should make SMEs reconsider their social media marketing strategies and have a second look a...
digital shift, digital tools, digital business

How to get your digital ducks in a row for 2021

The uncertainty of this period should be an opportunity small businesses should use this to reevaluate and improve their...