From the author
How to use user-generated content to boost your small brand’s engagement
Olivia Jenkins is a business marketing consultant. In this piece, she examines why user-generated content – a form of so...
Seven common financial mistakes to avoid
Regularly reviewing your numbers, maintaining accurate records, seeking professional advice, and planning for the future...
Six essential growth hacks for small businesses to ensure a profitable start to 2024
The difference between stagnation and growth often lies in the perspective and strategies we choose to adopt.
Top tips to recession-proof your small online business
Take a close look at your business operations and identify areas where you can streamline processes, automate tasks, or ...
The eCommerce strategies small businesses need to embrace in 2023
Given the probable economic recession and continuing inflation this year, it has never been more important for eCommerce...
How to nail your next quarter
It’s important to make necessary tweaks to your business plan quarter to compensate for the quick pace of the ever-chang...
Red brain, green brain: how to use emotional advertising to drive sales
The most successful small businesses have learned the most effective form of advertising is emotion-centric and geared t...
The online marketing trends small businesses need to know in 2022 and beyond
Learning what is critical for customers and optimising the way that messages get delivered amongst all the online noise ...
How small businesses can navigate their way through the eCommerce labyrinth
Five top tips on tweaking your eCommerce offering and marketing so customers want to keep coming back and buy from you.
Why small businesses need a great business consultant
Connect with a good and reputable business consultant who is able to direct and guide you from the get-go in how to plan...