Mia De Rauch
Mia De Rauch is the Director of Flipswitch Media - video production and video marketing strategy specialists. Mia provides clarity on the connect between brand and social media content and how to gain crucial leverage from engaging, connective video. She regularly conducts workshops on video marketing and content distribution. Through her 20 years experience in the video industry one thing has always stood out to Mia - that storytelling is the most important asset you can have. Telling stories in a visual way is what Mia does best. She believes that understanding and developing the connection between a brand and their audience is the starting point to great customer relationships and growing brand awareness.
From the author
Why every business can, and should, do content marketing
Share your knowledge, give your audience tips and you will be seen as an authority in your industry.
Jul 25, 2023
How to be the face of your brand
By appearing in videos, you can demonstrate your expertise and knowledge about your industry or product.
May 30, 2023
How video will increase your product’s online sales copy
Among many benefits, video content provides businesses with an interesting way to differentiate their products from thos...
Apr 11, 2023
The benefits of videos for demand-generation marketing
You may not see a huge amount of likes or comments in demand-generation content, but your leads will be stronger when th...
Nov 23, 2022
The five videos all small businesses should have
As a growing small business, the focus in your marketing is to build your reputation, expertise and experience and these...
Aug 3, 2022
The benefits of creating online video courses
Online courses are a strong way to show your level of expertise and build brand recognition, as well as a strong relatio...
Jun 29, 2022
Turning podcasts into video content
The right type of content, that tells your brand's story, that is engaging and relevant to the right target audience, ca...
May 9, 2022
The benefit of smartphones for content creation
There are some great editing apps on your phone that mean you don’t need to move or transfer your content to another dev...
Mar 21, 2022
Video marketing trends for 2022
When following trends, don’t get caught up in the latest dances or pranks but on the deeper trends that are seeing consi...
Feb 15, 2022
How to nail your Instagram Reels
The head honchos of Instagram are giving priority to reels over posts – so you are looking at higher views and engagemen...
Jan 13, 2022