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Mia De Rauch

Mia De Rauch is the Director of Flipswitch Media - video production and video marketing strategy specialists. Mia provides clarity on the connect between brand and social media content and how to gain crucial leverage from engaging, connective video. She regularly conducts workshops on video marketing and content distribution. Through her 20 years experience in the video industry one thing has always stood out to Mia - that storytelling is the most important asset you can have. Telling stories in a visual way is what Mia does best. She believes that understanding and developing the connection between a brand and their audience is the starting point to great customer relationships and growing brand awareness.

From the author

podcasts

Turning podcasts into video content

The right type of content, that tells your brand's story, that is engaging and relevant to the right target audience, ca...
SMS

The benefit of smartphones for content creation

There are some great editing apps on your phone that mean you don’t need to move or transfer your content to another dev...

Video marketing trends for 2022

When following trends, don’t get caught up in the latest dances or pranks but on the deeper trends that are seeing consi...

How to nail your Instagram Reels

The head honchos of Instagram are giving priority to reels over posts – so you are looking at higher views and engagemen...

How to plan your video marketing content

Knowing exactly who you are creating video content for, why and how you are going to do it, will help you to feel more c...
filmmaker, production

Top tips for engaging a video production company

Recent research reveals that 60 per cent of marketers are using video, proving that this is the marketing channel SMEs n...
videos, DIY

How to leverage video marketing to grow your brand (even if you don’t know how to make a video)

With your video content, clear messaging and measurable actions, you can publish content that will help increase your en...