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Mia De Rauch

Mia De Rauch is the Director of Flipswitch Media - video production and video marketing strategy specialists. Mia provides clarity on the connect between brand and social media content and how to gain crucial leverage from engaging, connective video. She regularly conducts workshops on video marketing and content distribution. Through her 20 years experience in the video industry one thing has always stood out to Mia - that storytelling is the most important asset you can have. Telling stories in a visual way is what Mia does best. She believes that understanding and developing the connection between a brand and their audience is the starting point to great customer relationships and growing brand awareness.

From the author

Why every business can, and should, do content marketing

Share your knowledge, give your audience tips and you will be seen as an authority in your industry.

How to be the face of your brand

By appearing in videos, you can demonstrate your expertise and knowledge about your industry or product.

How video will increase your product’s online sales copy

Among many benefits, video content provides businesses with an interesting way to differentiate their products from thos...

The benefits of videos for demand-generation marketing

You may not see a huge amount of likes or comments in demand-generation content, but your leads will be stronger when th...
filmmaker, production

The five videos all small businesses should have

As a growing small business, the focus in your marketing is to build your reputation, expertise and experience and these...

The benefits of creating online video courses

Online courses are a strong way to show your level of expertise and build brand recognition, as well as a strong relatio...
podcasts

Turning podcasts into video content

The right type of content, that tells your brand's story, that is engaging and relevant to the right target audience, ca...
SMS, talk

The benefit of smartphones for content creation

There are some great editing apps on your phone that mean you don’t need to move or transfer your content to another dev...

Video marketing trends for 2022

When following trends, don’t get caught up in the latest dances or pranks but on the deeper trends that are seeing consi...

How to nail your Instagram Reels

The head honchos of Instagram are giving priority to reels over posts – so you are looking at higher views and engagemen...