influencer marketing
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PR hacks to transform your local business into a beloved Aussie brand
With a few PR hacks you can tap into, you can transform your business into a business recognised nationally, and even gl...
How The Fable’s Sophie Doyle built a $4.5M brand with savvy digital marketing
Sophie Doyle advises not to go all in on digital marketing until you know for sure that your product is a winner.
How HeyDoodle’s big break came after a simple gesture to Bindi Irwin
HeyDoodle's Beatrice Toh believes that partnerships with celebrities and influencers can be highly beneficial if approac...
New Pattern Creators platform centralises influencer marketing
Pattern Creators platform centralises all aspects of creator marketing, from recruitment and product seeding to content ...
The digital strategies that help small businesses make an impact
Integrating your business's unique brand personality and values into digital strategies can bring about increased visibi...
A head for business
Trung Vien established that hair loss afflicts people of all genders and ages but are uncomfortable discusssing it, so h...
How SMEs can leverage influencer marketing
You can utilise influencers to provide testimonials for your SME, building your social proof and showcasing it to a larg...
Representing Chinatown is good business
To maintain the campaign's impetus and give it validation, Cassandra leveraged Howin's position as an advocate in the me...
The online marketing trends small businesses need to know in 2022 and beyond
Learning what is critical for customers and optimising the way that messages get delivered amongst all the online noise ...
How to nail your brand marketing in 2022
The changes and development of brands, utilisation of social media and technology to connect with customers have gone to...